Rotary Through Action and Connection Kristi Govertsen The Membership “Nerd” Rotary Zone Institute 2014 Zones 21B and 27

MEMBERSHIP PEOPLE RELATIONSHIP

Awesome Effective Stay with Us Hang Out with Us Us Me

Awesome Effective Stay with Us Hang Out with Us Us Me

Organic Process

What is needed to build a relatioship?

Communication Trust Relevant Alignment PR

What is Rotary? 40% 20% Never Name Some

What is Rotary? (discuss)

Should we… What is Rotary? Common Message Common Message Individual Expression Individual Expression

Common Message Who WE are What we are What we do

ESSENCE Our reason for being ESSENCE Our reason for being Common Message (Brand Strategy) VALUES Our beliefs VALUES Our beliefs VOICE Our expression VOICE Our expression

ESSENCE Our reason for being Rotary joins leaders from all continents, cultures and occupations to exchange ideas and take action for communities around the world. ESSENCE Our reason for being Rotary joins leaders from all continents, cultures and occupations to exchange ideas and take action for communities around the world. Common Message (Brand Strategy)

ESSENCE Our reason for being Join leaders Exchange ideas Take action ESSENCE Our reason for being Join leaders Exchange ideas Take action Common Message (Brand Strategy)

VALUES Our beliefs Fellowship Integrity Diversity Leadership VALUES Our beliefs Fellowship Integrity Diversity Leadership Common Message (Brand Strategy)

VALUES Our beliefs Fellowship  We build lifelong relationships Integrity  We honor our commitments Diversity  We connect diverse perspectives Leadership  We apply our leadership and expertise to solve social issues VALUES Our beliefs Fellowship  We build lifelong relationships Integrity  We honor our commitments Diversity  We connect diverse perspectives Leadership  We apply our leadership and expertise to solve social issues Common Message (Brand Strategy)

VOICE Our expression Smart Compassionate Persevering Inspiring VOICE Our expression Smart Compassionate Persevering Inspiring Common Message (Brand Strategy)

What is Rotary? Common Message Common Message Individual Expression Individual Expression WHO WHAT WHY HOW

Individual Expression Why do I belong to Rotary? How do I engage in Rotary?

Peace Honesty Intelligence Innovation Wisdom Integrity Spirituality Self-Respect Achievement Family Education Health Recognition Community Efficiency Cooperation Humor Creativity Affection Courage Communication Friendship Vitality Loyalty Security Learning Wealth Order Ambition Generosity Kindness Power Freedom

YOUR why…

What’s your favorite part of Rotary? favorite activity favorite project

YOUR how…

What is Rotary? Common Message Common Message Individual Expression Individual Expression WHO WHAT WHY HOW

“We join leaders, exchange ideas, and take action. I belong to Rotary Because (why + how).” What is Rotary?

Ideas ?

Obstacle #1 AND OR Changeability

Attraction (recruitment) Engagement (retention) Action: Invitation Welcoming Relevant Action: Attention Emotional Needs Value AND

Obstacle #2 Carpeting

Awesome Effective Stay with Us Hang Out with Us Us Me

50% 0%

100% 0%

100% ?

ME Be Autonomously Amazing

Obstacle #2 Carpeting “It is easier to wear slippers than to carpet the whole world.”

Obstacle #3 Pessimistic about Humanity “I believe people are…” “…awesome” “…idiots”

Why membership…

Remember… Join Leaders Exchange Ideas Take Action

Remember… The power of AND Wear our SLIPPERS Practice noticing AWESOME

Questions?

Shaman Bob

Thank You!

PRIMARY REASONS PEOPLE JOIN ROTARY… Why did you initially join Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20% #whatisrotary #RICon14

…ARE THE SAME REASONS THEY STAY ROTARIANS Why do you stay with Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20% #whatisrotary #RICon14

When I die…

To change the culture of a club: Lose sight of the goal

Membership= People= Conflict? ME YOU AGREEMENTS/ RELATIONSHIP

Invite a guest this week To know, and not do, is to, in fact, not know– Taoist Saying Action:

Rotary is made up of 40 % New Members (less than 3 years) 62% will leave in their first five years 35% will leave in their first three years

Membership Chair Recruitment/ Outreach EVERYBODYRetention New Members/ Mentor Support Mentors Basic Structure of a Membership Committee NOT ON THE MEMBERSHIP COMMITTEE

A R F F Achievement Respect Freedom Fun