FUNDRAISING APAMSA Leadership Development Module

Fundraising  Fundraising requires excellent public relations  Develop a strong, positive impression of your organization by involving the community  Consider the following guidelines for Fundraising to develop and implement a fundraising plan Task-Oriented Behaviors Source: PhysiciansForHumanRights.org

Task-Oriented Behaviors  Fundraising Establish a committee to develop and implement a fundraising plan Name at least 2 persons to serve as your fundraising committee and briefly describe your fundraising plan Leadership Challenge (19)

Fundraising  Fundraiser type  Who’s involved?  Event highlights  Location and time  Fundraiser committee  Create a budget  Raising funds  Plan backwards  Solicit donations  Publicize sponsors  Ad book  Thank you notes  Have fun Guidelines For Fundraising Source: PhysiciansForHumanRights.org

Fundraising  Determine the type of fundraiser activity you wish to hold (e.g., raffle, competition, games, attendance, selling merchandise, etc.)  Avoid fundraising that demands too much money or time up front, or risks loss of money  Keep the fundraising activity simple and clear Fundraiser Type Source: PhysiciansForHumanRights.org

Fundraising  Who is the audience? Students, community, organization, everyone  For whom shall the fundraiser directly benefit? Organizations, communities, sponsors  Which organizations would also be interested in being involved? Who’s Involved? Source: PhysiciansForHumanRights.org

Fundraising  Identify event highlights for event promotions Special performances Reputable speakers Skill training workshops Raffle items  In the absence of event highlights, create and develop event activities that will entertain an audience Event Highlights Source: PhysiciansForHumanRights.org

Fundraising  Choose a place that is within budget, easily accessible, available and appropriate for the event  Choose a time when not many other events are running at the same time  Schedule events immediately after vs. before exams! Location & Time Source: PhysiciansForHumanRights.org

Fundraising  Organize a committee to plan and delegate tasks to team members  Set goals and deadlines to direct coordinated efforts in a timely manner  Anticipate disasters and prepare appropriate responses if it occurs (e.g., absence of performers, lack of food, bad weather, etc.) Fundraiser Committee Source: PhysiciansForHumanRights.org

 Establish a budget and stick to it  List all essential items by priority and the quantity needed for each item  Estimate costs for each item and compare to your budget—adjust expenses according to priority Create A Budget Source: PhysiciansForHumanRights.org Fundraising

 Consider expenses for: Publicity – flyers, posters, brochures, newsletters, printing/photocopying Location – renting, requesting permission Food – snacks, beverages, meals Speakers, performers – travel, lodging, meals Security – depends on the event Equipment/Décor – audiovisuals, tables, chairs Miscellaneous – Thank you notes Create A Budget Source: PhysiciansForHumanRights.org Fundraising

 Ticket sales Are you charging for admission? At what rate? Charge enough to make a profit relative to expenses  Raffling or selling merchandise T-shirts, pins, mugs Seek donations  Exhibition or booth space fee Raising Funds Source: PhysiciansForHumanRights.org Fundraising

 Consider each step needed to have a successful fundraiser  Identify the appropriate sequence and timing of each action step  Recognize critical action steps and anticipate your response with unplanned situations: bad weather, no shows Plan Backwards Source: PhysiciansForHumanRights.org Fundraising

 Be creative and persistent in soliciting donations for raffles  Offer public advertising in exchange for the favor  Ask around for people or businesses who have a reputation for donating items or services for free or discounted rates Solicit Donations Source: PhysiciansForHumanRights.org Fundraising

 List all sponsors on the back of event programs or T- shirts  Announce all sponsors before, during, or after the event  Advertise sponsor logos on flyers, posters, newsletters Publicize Sponsors Source: PhysiciansForHumanRights.org Fundraising

 Sell ad space in the event brochure and distribute to all those in attendance  Provide fun facts and statistics about health issues addressed at the fundraiser  List contact information for sponsors as well as your local chapter Ad Book Source: PhysiciansForHumanRights.org Fundraising

 Appreciate the contributions of volunteers, sponsors, team members, and advisors  Publically thank everyone at the event and include their names in a “special thanks” section in the event brochure  Buy a box of thank-you notes to send after the event Thank-You Notes Source: PhysiciansForHumanRights.org Fundraising

 A lot of time and energy will be invested in making your fundraiser a success  Remember to smile and have fun at the event as it all comes together after months of planning Have Fun Source: PhysiciansForHumanRights.org Fundraising

Task-Oriented Behaviors  Fundraising Fundraising requires excellent public relations Establish a committee to develop and implement a fundraising plan Consider the following guidelines for Fundraising to develop and implement a fundraising plan Summary

Task-Oriented Behaviors  Relations-Oriented Behavior Our next module discusses guidelines for supporting, coaching, recognizing, team building, networking, and media relations Next Topic…

Task-Oriented Behaviors  Physicians For Human Rights PhysiciansForHumanRights.org  Free Management Library Sources