© Prentice Hall, 2003 Business Communication TodayChapter Communicating Interculturally

© Prentice Hall, 2003 Business Communication TodayChapter InterculturalCommunication Two Major Trends MarketGlobalization MulticulturalWorkforce (cultural diversity)

© Prentice Hall, 2003 Business Communication TodayChapter Intercultural Sensitivity Culture Subculture Ethnocentrism

© Prentice Hall, 2003 Business Communication TodayChapter Legal and EthicalContextual NonverbalSocial Cultural Differences

© Prentice Hall, 2003 Business Communication TodayChapter Cultural Context High Context Low Context Decision Making Practices Problem Solving Techniques Negotiating Styles High Context Low Context

© Prentice Hall, 2003 Business Communication TodayChapter Legal and Ethical Behavior Are bribes legal in foreign countries? Seek Common Ground Withhold Judgment Send Honest Messages Respect Cultural Differences

© Prentice Hall, 2003 Business Communication TodayChapter Social Behavior Differences  Materialism  Roles  Status  Manners  Time

© Prentice Hall, 2003 Business Communication TodayChapter PersonalSpacePersonalSpaceBodyLanguageBodyLanguage Nonverbal Communication

© Prentice Hall, 2003 Business Communication TodayChapter Overcoming Ethnocentrism Overcoming Ethnocentrism (Stereotyping) Accept Distinctions Avoid Assumptions Avoid Judgments

© Prentice Hall, 2003 Business Communication TodayChapter Doing Business Abroad Assume differences Take responsibility Withhold judgment Show respect Empathize Tolerate ambiguity

© Prentice Hall, 2003 Business Communication TodayChapter Doing Business Abroad Look past the superficial Be patient Be persistent Admit cultural biases Remain flexible

© Prentice Hall, 2003 Business Communication TodayChapter Doing Business Abroad Look for common ground Send clear messages Deal with the individual Learn when to be direct Test your understanding

© Prentice Hall, 2003 Business Communication TodayChapter ESL Communication Barriers Communication Styles Communication Styles Vocal Variations Vocal Variations Accents and Pronunciation Accents and Pronunciation Slang and Idioms Slang and Idioms

© Prentice Hall, 2003 Business Communication TodayChapter Foreign Language Barriers Learn Another Language Use Intermediaries or Translators Offer Training in English

© Prentice Hall, 2003 Business Communication TodayChapter Written Communication Use plain English Be clear Use proper addresses Cite numbers carefully Be brief Use transitions Avoid slang and idioms Use short paragraphs

© Prentice Hall, 2003 Business Communication TodayChapter Oral Communication Minimize Noise Obtain Feedback Speak Slowly Clarify Intent Do Not Talk Down Be Accurate

© Prentice Hall, 2003 Business Communication TodayChapter Oral Communication Learn Foreign Phrases Listen Carefully Adapt Your Style Check for Understanding Clarify the Next Step Watch Body Language