What do you think of when you see these logos?

When a person thinks about a nonprofit's brand, they make the connection to the organization's cause, which becomes the main identifier. They think, ‘Do I support the cause or have a gut feeling about it? Do I have a heart for the mission or care about it?' Bottom line, if a person doesn't care about the cause, they will not give to it.

The importance of creating a brand Do people in your communities know about YM? YM is still growing – there are more YM units here then ever before and it’s our job to market YM and create a brand for Young Muslims We’ve made lots of things in the past – t-shirts, stickers, even thoubes and socks and kufis We as members of YM, wherever we go act as representatives of YM and are examples of the YM brand

How can we establish YM as a brand? YM isn’t only about the shirts we wear at a conference The quality of our NNs are our ultimate product that we can market as a brand But we need your help – ideas?

How we can use social media for our benefit? Facebook – facebook.com/youngmuslims More than 3100 likes Twitter – twitter.com/youngmuslims 2187 followers YouTube – youtube.com/youngmuslimstv 1086 subscribers Over 80,000 views on our videos

How can YM help my local NN? The power of social media is potentially limitless – secret sessions at Youth Conference 2011 were a tremendous success Brainstorm new avenues on how we can use them – ideas? How to publicize YM effectively – ideas?