…How Her “Anti-Advertising” Scheme is Working Nichole Boye, Eric Lora BA 493.

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Presentation transcript:

…How Her “Anti-Advertising” Scheme is Working Nichole Boye, Eric Lora BA 493

The Story Big Production value marketing campaigns are used in the Music Industry Norah Jones has managed to sell massive numbers of albums without the benefit of advertising hype, image mongering and grandiose musical offerings Big Production value marketing campaigns are used in the Music Industry Norah Jones has managed to sell massive numbers of albums without the benefit of advertising hype, image mongering and grandiose musical offerings

What She’s Doing Right Online song downloads/previews Limited Commercials Blogs/ Word of mouth Reviews in Magazines Sheet Music (Guitar and Piano) Online song downloads/previews Limited Commercials Blogs/ Word of mouth Reviews in Magazines Sheet Music (Guitar and Piano)

The Results Eight Grammy Awards Debut Album sold 10,000 copies in first week. Went on to sell 18 Million Copies Her Follow Up sold 1+ Million in first week Jones seems unimpressed with the trappings of fame and fortune. Eight Grammy Awards Debut Album sold 10,000 copies in first week. Went on to sell 18 Million Copies Her Follow Up sold 1+ Million in first week Jones seems unimpressed with the trappings of fame and fortune.

Application Very large and broad target audience Jones represents a lesson to the youth-obsessed music industry She appeals to 7 year olds to 70. She appeals to 7 year olds to 70 The music industry has changed and is still evolving Is this the future? Very large and broad target audience Jones represents a lesson to the youth-obsessed music industry She appeals to 7 year olds to 70. She appeals to 7 year olds to 70 The music industry has changed and is still evolving Is this the future?

Sources "No Sophomore Slump for Norah Jones." Broadcast Music Inc. (BMI) 19 JUL FEB Johnson, Zac. "Norah Jones - Biography." Billboard/AMG 19 FEB "No Sophomore Slump for Norah Jones." Broadcast Music Inc. (BMI) 19 JUL FEB Johnson, Zac. "Norah Jones - Biography." Billboard/AMG 19 FEB 2007.