+ A look into the opportunities in mobile marketing University of Rhode Island Mobile Strategies Your App Here! iPhone/Android App Your App Here! iPad App University of Rhode Island University of Rhode Island

+ Competitive Landscape 49.1 million people in the U.S own Smartphones 39% Blackberry 28% iPhone 13% Android 30% use mobile applications 45% of students at colleges and universities own a Smartphone

+ Competitive Landscape

+ Users of the iOS (Apple) and Android platforms regularly spend at least 79 minutes a day using apps Consumers on the iOS (Apple) and Android platforms download approximately 9 apps a month

+ 5 billion Apps downloaded in the last 2 years, compared to 1.4 billion web pages Over 10 million Apps are downloaded per day “…. I’ve never seen anything like this in my career for software.” “Apple is a mobile devices company.” Steve Jobs Wall Street Journal "Now our programmers are doing work on mobile first,"... "Now that is in fact a change.” Erich Schmidt Google CEO Wall Street Journal

+ So Why Go Mobile? Don’t let the drop-off rate in desktop search affect your outreach Most effective marketing Two-way interactive Most intimate and effective way of communication

+ App Possibilities: Admissions

+ App Possibilities: Current Students

+ App Possibilities: Athletics

+ App Possibilities: Alumni Closer connection with alumni Increase donations Career services

How Do We Engage Technology Students?

+ Engage Students in App Development Upon completion of the App, URI will allow students, faculty and IT personnel to build “Plug-ins” that will extend the features of the App Parties will be granted the ability to build new plug-ins to tie into the existing main Open Framework. MobiLaurus or URI will be contracted to review all new plug-in submissions on which submissions, if any, shall be included in a new version of the App New Sub- App RSSRSS RSSRSS Existing App RSSRSS RSSRSS R S S

+ Case Study: MIT’s OpenCourseWare “The Mission of MIT is to advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century“ MIT built their OpenCourseWare (OCW) platform that provides open access to course material and development projects URI can extend this experience to be the first university with an “Open” App. Students and faculty to take part in the subsequent improvement of the App

+ Buy vs. Build Universities are already burdened with software management Maintaining 3 mobile platforms will typically require hours per platform, per month Most universities would have to spend roughly $30k per year to update, manage, upkeep and service mobile platforms given adequate expertise

+ Coupling Technology & Marketing We bring marketing services that prevent universities from producing a product that does not achieve their intended goals PUSH Marketing Notifications Yield/Lead tracking Social Media Integration Comprehensive Analytics Marketing Bringing relevancy to new marketing initiatives

+ Coupling Technology & Marketing Hi John! Don’t forget to register for classes: deadline is Friday Hi John! Don’t forget to register for classes: deadline is Friday Register Now!

+ Coupling Technology & Marketing Adding social media integration turns your customers into marketers and sends more traffic to your site Jaime will be attending the Welcome Back BBQ at URI next week!

+ About MobiLaurus, Inc. We Insulate Universities From the Burden of Software Management Across Multiple Platforms Solutions for all Smartphones : Apple, Blackberry, Google Android, Mobile Sites We provide you with analytics to track performance of your app that will prevent you from losing money on ineffective marketing Apple Certified Will allow you to get your application up for the upcoming enrollment season Offices in Boston, Ma. and Houston, Tx. / Established 2007