China’s Textbook Publishing in the Context of Globalization Wangquan Zheng People’s Education Press China Asian Publishers Fellowship Program in Seoul 2014 Korea Publishers Society
Deputy Editor-in-Chief, People’s Education Press 25 years of publishing working experience ( as assistant editor, editor, senior editor) Diplomatic experience ( ) Curriculum research and textbook writing EFL and CFL learning materials Co-chief editor: PEP’s Junior English textbook series Deputy chief editor: PEP’s Senior English textbook series About myself
About PEP: People’s Education Press History Main Mission Research (CTMRI) Writing Publication Distribution Training
About PEP: People’s Education Press Products Textbooks K-12, teacher education, pre-school education, adult education, vocational education, special education, learning Chinese as a foreign language, supplementary materials Audiovisual Cassette, CD, VCD, DVD, CD-ROM and more Periodicals Digital
About PEP: People’s Education Press (PEP) Curriculum &Teaching Materials Research Institute (CTMRI) PEP- Shaanxi Northwest Yucheng Culture & Media (PSNYCM) People’s Education Yunhan Digital Publishing (PEYDP) People’s Education Electronic & Audiovisual Press (PEEAVP) Editorial & Management Departments Beijing PEP Textbook Publication& Distribution Center (PEPTPD)
About PEP: Ministry of Education (MOE) State Administration of Press, Publication, Radio, Film & TV (GAPP) Provincial Publication & Distribution Group - Printing - Distribution Provincial Department of Education - Textbook adoption - Teacher training China Education Publishing & Media Group, Ltd. People’s Education Press (PEP)
About Book Publishing Book publishing houses:580 Book output:369,523 titles Book sales: RMB billion (US$ 17.3 billion) Book copyright trade: (acquired), 5922 (licensed)
About Textbook Publishing Textbook titles: 78,281 Textbook sales: RMB 33 billion (US$ 5.4 billion) Primary/Secondary: RMB 20.3 billion (US$ 3.3 billion) Textbook Publishers: about 70
About Textbook Writing Textbook writing Initial approval Trial use (within 400 classes or 20,000 students) Final approval
income: million million million million million million (40.47% ↑ ) million (31.25% ↑ ) Total users: billion (RMB) About Publishing trends: Digitalization
Content-based Technology application Business model Integrating with other industry About Publishing trends: Digitalization
the world’s second largest book market since 2012 the largest buyer of rights and licenses for books for the past decade (12% of the global book market) Upgrading ranking placement (The Global Ranking of the Publishing Industry 2014) China Publishing Group, ranking 14 (22 last year) China Education and Media Group, ranking 21 (30 last year) “Going out” Policy About Publishing trends: Globalization
More balanced book copyright trade Acquired Licensed Ratio7.6 : 14.3 : : 12 : About Publishing trends: Globalization
Form publishing groups Go public About Publishing trends: Merging and Restructuring
Good communication Market at home and abroad Professional demand Copyright concerns Cultural understanding Localization About challenges and opportunities: A GFI case
Sources China Publishers’ Yearbook (2005, 2008, 2012) Education Statistics Yearbook of China, 2012 Publishing in China: An Essential Guide, Xin Guangwei, Thomson, Singapore, 2005 Global ranking of the publishing industry, Rüdiger Wischenbart Content and Consulting, 2014
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