Networking through the Internet: Using blogs to enhance your reputation and get business LinkedIn Legal Blogging Group Webinar April 23 2009 1 lexBlog.

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Presentation transcript:

Networking through the Internet: Using blogs to enhance your reputation and get business LinkedIn Legal Blogging Group Webinar April lexBlog TM Building Blogs for Lawyers

2 lexBlog TM Building Blogs for Lawyers What we’ll cover The need to network through the Internet Blogs as a networking tool Success stories Advantages of blogs Who reads blogs Growth of lawyer blogs Elements of a professional blog

Trust us: You’re in good hands McKeownO’Keefe

3 lexBlog TM Building Blogs for Lawyers Why networking through the Internet Global economy driven by the Net Internet allows for relationships Blogs allow demonstration of what your target audience cares about Not just SEO Strategic ROI Getting high quality referrals

4 lexBlog TM Building Blogs for Lawyers A blog is not a product Not content on websites, newsletters, alerts Conversation at networking event of your target audience Results are extraordinary

Success stories Rush Nigut Francis Pileggi Chris Cheatham Dan Schwartz 5 lexBlog TM Building Blogs for Lawyers

6 lexBlog TM Building Blogs for Lawyers CT Employment Law Blog 5000 visits in first 6 weeks Few calls a week, new client Nearly 100 incoming links from third party websites and blogs Regularly cited by leading law & employment bloggers (3 of the most read) CT law periodical coverage

7 lexBlog TM Building Blogs for Lawyers Blog advantages Cost savings Extend your content’s reach – RSS Time savings Radar = effectiveness

8 lexBlog TM Building Blogs for Lawyers 75% of reporters to locate experts & get insight on stories Senior executives 20% plus read business blogs 96% generally familiar with blogs 30% good familiarity with blogs Busiest people read blogs Who is reading blogs?

9 lexBlog TM Building Blogs for Lawyers Elements of successful blog

10 lexBlog TM Building Blogs for Lawyers 3,000 plus law blogs 4 new law blogs per day > 44% of large law firms 40% growth in large law firm blogs from March to November ‘08 Law firm adoption of blogs

11 lexBlog TM Building Blogs for Lawyers 75% of reporters to locate experts & get insight on stories Senior executives 20% plus read business blogs 96% familiar with blogs 30% have familiarity with blogs Busiest people read blogs Who is reading blogs?

But….. Ethics & liability Firm’s culture Experimental culture 12 lexBlog TM Building Blogs for Lawyers

13 lexBlog TM Building Blogs for Lawyers LexBlog’s turnkey professional solution Initial stage –One on one blog strategy –Custom, personalized design –One-on-one training Ongoing –License of LB publishing platform –SEO –Exposure/syndication/reach –Access to LexBlog experts –Analytics –Monthly blog education series

Thanks & for more info or questions: Kevin McKeown, EVP Client Development Direct: Kevin O’Keefe Direct: lexBlog TM Building Blogs for Lawyers

14 lexBlog TM Building Blogs for Lawyers Blogs covered by advertising rules? Cannot give specific advise Cannot breach client confidences Do not create attorney client relationship No false or misleading communication Use disclaimer Ethics

lexBlog TM Newsreader Collects RSS feeds