Mediasophia and NNRC Charleston, 2013. Internet Marketing Elements Search engine optimization (SEO) Local (Google Map) marketing Custom lead-generating.

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Presentation transcript:

Mediasophia and NNRC Charleston, 2013

Internet Marketing Elements Search engine optimization (SEO) Local (Google Map) marketing Custom lead-generating blog marketing Social Media (facebook, twitter) marketing Online Reputation Enhancement (branding)

About Mediasophia Organic Marketing Google-approved techniques Organic results are more reliable Organic results are more likely to be clicked In-House Production (most firms out-source) Comprehensive consulting Clientele: Television production, Law, Health and Beauty, Addiction Treatment, Financial Planning

Mediasophia Case Study: Florida Cosmetic Surgery Firm Elite Cosmetic Surgeon Lost all rankings after a company out-sourced production on new website Mediasophia provided multiple first-page rankings and an online presence that leads to a minimum of 5-15 leads per week Total Monthly Sales for May 2013: $497,000

Mediasophia Portfolio: Two First Page Results

Mediasophia Case Study: Skinner Law Firm, Greenwood, Ar Custom Website: Skinnerlawfirmpa.com New Website and SEO campaign generating new leads within 30 days Client now has multiple first page organic rankings and google map rankings in the field of adoption law, family law, and other competitive keywords such as “Greenwood, Arkansas lawyers.”

Mediasophia Case Study: Skinner Law Firm

Case Study: Skinner Law Firm

JC Penney and the Risks of Unethical Marketing Practices The Dirty Little Secrets of Search New York Times article, February 12, JC Penney was #1 for all major keywords related to bedding, sleepwear and linens 2.They out-sourced marketing to a firm using banned techniques 3.Their website was banned by google for more than six months

NNRC Strategy Search engine optimization (SEO): nnrc.com Local (Google Map) marketing: member sites Custom lead-generating blog marketing Social Media (facebook, twitter) marketing

Lead-Generating Blogs newyorkcourtreporters.us

Google Search Results: “court reporting companies”

NNRC Members: “Miami Court Reporters”

NNRC Website Blog blog.nnrc.com Provides new content to nnrc.com Provides new links to each member page on nnrc.com Increases likelihood of referrals Increases Google rankings Increases profile of website

NNRC Blog Sample

NNRC Member Pages

NNRC Member Pages Optimization 1. Meta Tags Editing 2. New Photographs 3. Text Optimization and Updates 4. New Descriptions 5. New Keyword Placement 6. New Design Improvements

Member Articles to: 1. Write about your firm using as many city/municipality names as possible in article 2. Describe your services and types of expertise 3. Write about your history and big cases you have covered 4. Use the following keywords: “court reporters”, “court reporting companies”, and “litigation support”.

George Magalios