International Day of Service RAISING AWARENESS THROUGH SOCIAL MEDIA

Staffing:  National Media Coordinator (Assistant DPA) One in each country  Official Spokesmen One for national media and one in each stake/district  Social Media Specialists One Community Manager (national) and one Specialist in each service unit (local) Note: contact information for each one should be submitted to the area public affairs office (full name, contact numbers and ).

Basic Tools:  Promotional Poster (official)  Motivational poster (for social media)  Video (YouTube)  Memes (campaign)  Social media accounts (Facebook/Twitter)  Press release (national media, spokesman)

Main Initiatives:  Placement of posters (Church and community)  Announcements (Church and community)  Publication of articles (Newsroom sites)  Media tour: print, radio, TV (announce, press release, interview)  Distribution of press release (print, radio, TV, digital)  Social media campaign (members, community, VIPs, media)  Summon the media (“on-site” interviews and coverage)

Social Media Campaign:  Create accounts and content (by the Area Office)  Submit Facebook accounts (Social Media Specialists->Area Office)  Submit addresses (Social Media Specialists->Area Office)  Provide access to new accounts (by the Area Office)  Promote new accounts (among targeted audiences)  Submit campaign content (Area Office->Social Media Specialist)  Publish the content (using hashtags and publication plan)

Hashtags:  #DiaIntlServicio (Spanish)  #IntlServiceDay (English)  #JournéeIntlService (French)  #IntlDagDienst (Dutch)

Publication Plan: DateDayTime #1Time #2Time #3ConceptNotes Informational Thursday8:00am1:00pm10:00pmWhat is itWhat is this all about? Friday8:00am1:00pm10:00pmWhyWhy do we do this? Saturday8:00am1:00pm10:00pmExamplesWhat kind of things could be done? Sunday8:00am1:00pm10:00pmJoin usHow can I participate? Inspirational Monday8:00am1:00pm10:00pmMessageGeneral Authority quotes (from core messages) Tuesday8:00am1:00pm10:00pmMessageCore message #2 (blur background) Wednesday 8:00am1:00pm10:00pmMessageGeneral Authority quotes (from core messages) Thursday8:00am1:00pm10:00pmMessageI follow Jesus: I help. I serve. I comfort Friday8:00am1:00pm10:00pmMessageGeneral Authority quotes (from core messages) Saturday8:00am1:00pm10:00pmMessageScripture (Bible) Sunday8:00am1:00pm10:00pmMessageHave I done any good today? Challenging Monday8:00am1:00pm10:00pmEngageParticipate. Invite. Share Tuesday8:00am1:00pm10:00pmEngageWe must leave behing our selfish interests (Elder Oaks) Wednesday 8:00am1:00pm10:00pmEngageIf we follow Jesus, we should serve others Thursday8:00am1:00pm10:00pmEngage"Are you ready?" (putting on vest) Friday8:00am1:00pm10:00pmEngage"Let's put hands to work!" (dirty hands shaking) Live action Saturday8:00am8:30amN/AActDon't stay home, you can still join us Sunday9:00am9:30amN/AActThis is what's being said. Share your experience (text bubble) Monday10:00am10:30amN/AActThere's a lot going on right now…What are you up to? (collage) Tuesday11:00am11:30amN/AActHe who gives of himself gives everything (Pres. Monson) Wednesday 12:00pm12:30pmN/ACloseGood and faithful servant…mission accomplished!

Publication process (social media): Memes Memes Photo Photo Video Video Comments Comments Specialist (Unit “A”) Specialist Common language (other countries) Facebook: Facebook: Post Post Like Like Tag Tag Share Share Twitter: Twitter: Tweet Tweet Follow Follow Mention Mention Retweet Retweet

Official Accounts: Facebook  Mormones Dominicanos (Dominican Republic)  Prensa Mormona Puerto Rico (Puerto Rico)  Mormon Presse Haïti (Haiti)  Mormon Newsroom Trinidad and Tobago (Trinidad and Tobago)  Mormon Newsroom Jamaica (Jamaica)  Mormon Newsroom Guyana (Guyana)  Mormon Nieuws Suriname (Suriname)

Official Accounts: Facebook  Mormon Newsroom Barbados (Barbados)  Mormon Presse Guadeloupe (Guadeloupe)  Mormon Newsroom Bahamas (Bahamas)  Mormon Newsroom Cayman Islands (Cayman Islands)

Official Accounts: Twitter (Dominican Republic) (Puerto Rico) (Haiti) (Trinidad and Tobago) (Jamaica) (Guyana) (Suriname)

Official Accounts: Twitter (Barbados) (Guadeloupe) (Bahamas) (Cayman Islands)

Audiovisual Record:  Know the location of each project (select prospects)  Identify local resources (volunteer, local unit budget)  Contract professional services (coordinate with area, national)  Consider different media (photo, video, audio)  Prepare an edited version (3 minutes)  Submit the edited version and originals (for official video)  Share the edited version on social media (when authorized)

Contact and Questions: Rafael G. Gutierrez, Area Director of Public Affairs Office: +1 (809) , ext Mobile: +1 (809)