Managing the Client

Managing the Client Clients Paying Pay you for creating content for them. Sponsors They support you with monetary support and donated materials, and get you opportunities. “Spec” They aren’t your clients but could be, if you impress them “Pro Bono” Not getting paid in cash, but paid in other elements

Managing the Client Clients The Vendor Client Relationship

Managing the Client Paying You work for them! You create content that they want. If you do not create what they want, they will fire you. Always get as many details and delivery requirements before hand. Define ahead of time the re-cuts.

Managing the Client Sponsors They use you for their own needs. They could either pay for content…. ….or give you goods and services in exchange for your work… Free Locations Promotional Materials Equipment Crafty Future Work possibilities Almost anything… Show: (Wayne’s World - 1 2:48)

Managing the Client Sponsors

Managing the Client Sponsors

Managing the Client Sponsors

Managing the Client Sponsors

Managing the Client Sponsors

Managing the Client Sponsors GoodBad

Managing the Client “SPEC” Attempting to recruit a client by creating content for them Most new clients will want to do this until you have proven yourself to them This is a gamble, so make sure it’s worth it to you. Show: (Audi Commercial 0:30)

Managing the Client Short Films aka Spec Features

Managing the Client “PRO BONO” [Latin] “done or donated without charge” Only accept Pro Bono work if it benefits you RESEARCH! Look for someone with a record Never work for FREE, work for SOMETHING You're Time is Incredibly Valuable Watch out for abusers

Managing the Client How to find clients? ANYWHERE! Places you shop, eat, enjoy Friends & Family Small Business Organizations

Managing the Client How to find clients? Non-Profit Organizations Ad Agencies You need a “SPEC” reel of Commercials and/or Music Videos Have AT LEAST 3 commercial productions to show.

Managing the Client How to find clients? Local Biz Trades/Magazines Orlando Business Journal Orlando Weekly Orlando Magazine Orlando Sentinel LOOK AT WHO ELSE IS ADVERTISING!

Managing the Client “SCHMOOZING” To converse casually, especially in order to gain an advantage or make a social connection. What do they (Client/Boss/Exec) need? Fill the need Exceed their expectations You are working with someone that has a boss or someone they report to Make that person look good to their boss

Managing the Client How to SCHMOOZE a new client? Bombardment of your name, face, and ideas….stay on their mind (but do NOT annoy!) Create Working Friendships Remembrance Gifts SWAG Do something quickly The trick is to schmooze without letting the client know you are schmoozing them.

Managing the Client Clients & “SELLING OUT?” Selling Out???? Change Are they trying to change what you do? Compromise Are they asking you to compromise your content and talents for their will? Enhance Does their IDEAS enhance your vision or give you leverage on future deals? Is it worth it?

Managing the Client Product Placement Company gives you products to be placed into your production, in exchange for money or the products themselves Create or write your scripts around the product. Short films can become Commercials Music Videos sell products These can become your spec projects (double duty) (Clip: Josie & the… 1:56) (Clip: Wayne’s World-2 2:00)

Managing the Client Product Placement Contact Product Placement Agents for more information (Google) Use your web stats or prospectus for leverage Have your targeted demographics and marketing plan ready

Managing the Client #1 Client… Create the best DEMO REEL possible Make the sweetest reel ever, then toss it and start over, your second reel will blow the first reel away Market yourself as well as you would a client If you can’t create a commercial success for yourself, how can you do it for others? Surround yourself with great people, who enhance your abilities YOU!