K & D Wings You Have Questions… …We Have Wings

Problem/Unmet Need School lunch is terrible. The food places in New Haven are limited and lack convenience and diversity

Solution/How Business Fills Need We will be bringing Caribbean flavored Wings to downtown New Haven We want to bring wings to the people, and through the use of a food truck

Mission and Social Impact K&D’s Caribbean wings will provide the best wings in New Haven We are convenient and we bring the wings to the people. Help the community Training and providing jobs to teens in the community

Description of Product/Service We will be selling fresh wings that: Aren’t sold anywhere else Convenient Inexpensive

Business Model Description of Expenses Variable Material Expenses $ Wings12 Flour7 Sauce2 Other Ingredients11 Utilities100 Operating Expenses $ Insurance$100 Telephone$140 Depreciation (incl. truck maintenance) $150 Economics of One Unit Selling Price.75$ Cost of var. materials exp.$.15 Cost of labor$0 Other variable costs$0 Total COGS/ COSS$.15 Contribution Margin$.60 Definition of One Unit A Wing Break Even Point (Year) 9,667 units are needed within the first year in order to break even. Through our projections we estimate we can break even around April-May of our first year

Market Analysis Description of Target Consumer DemographicsGeographics Business People Teenagers Adults People in a rush or hungry Students Downtown New Haven New Haven Schools/ Career PsychographicsBuying Patterns Like chicken Willing to try something new Not vegetarian Favor small business over brand names Have some money Willing to spend money Total Population Target Market Population 129,779 Market Size (based on survey) Target Market Size Market Statistics Industry Name: Food Truck Industry Annual Industry Sales: $857 M 43,299

Marketing and Sales Social Media Word of Mouth Chicken Suit Speakers Through Truck POS on the truck

Competition K&D WingsBuffalo Wild Wings Wing Madness Factor 1EthnicMore LocationsNot Many Locations Factor 2New BusinessEstablished BrandLocal Factor 3Fresh WingsNot FreshPricey Your Competitive Advantages 1. Convenient 2. Mobile/ Reach more people 3. Inexpensive

Qualifications We are ambitious teenagers Free time Years of business classes Experienced selling in school

Start-up Funds ItemWhy NeededCost Deep FryerTo Fry Wings$50 Mini-FridgeTo Keep Ingredients From Spoiling$130 ContainersTo Hold Wings$10 Chicken SuitTo Draw Attention of Customers$300 Other Food SuppliesTo Help Make or Sell Wings$50 Food TruckPlace of Distribution$1 Total Startup Expenditures$541 Emergency Fund$245 Reserve for Fixed Expenses$420 Total Startup Investment$1,206 ROI: Return on Investment $7,310 =60% $1,205 ROS: Return on Sales $7,310 =40% $18,000

Sales Projections Total Units 24,000 Gross Revenue $18,000 Net Profit $7,310

Future Plans Expansion and Growth Local Employees New Locations Higher End Trucks

K&D Wings You Have Questions… …We Have Wings