Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited. Ultramercial’s Free Wi-Fi Access at leading Hotels and Airports in the US

Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited. What is an Ultramercial and how can it benefit a Hotel: Offering users a choice between paying for access and receiving ad supported access Is it patented? Yes How much can a Hotel room make: $1-$3 per room per month with national ads and more with local ads depending on location Can I upgrade my Hotel without equipment or a site visit? Yes. Most standard equipment can be configured remotely.

Ultramercial’s Business Model and Ad Format has been proven across multiple platforms over a 10 year period Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited Online Interactive Format Mobile Interactive Format WiFi Interactive Format TV Interactive Format

Ultramercial’s format is built around natural human behavior. We have socially-engineered our model to re-position advertisers as direct providers of free premium content and services. Viewers explicitly see that 35-seconds of their attention has significant and immediate value. The true roll of the advertiser comes shining through. From this unique key positioning comes dramatically different viewer behavior. Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited. Hotel Internet Access

On the Internet: Ultramercials are premium commercials that viewers CHOOSE to watch as “payment” for premium content It’s a bridge between “free” and “fee,” that repositions the advertiser as the explicit provider of content, rather than the interrupter. This “human engineering” dramatically changes how the viewer thinks about the sponsor. Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.

From our unique positioning comes dramatically higher performance metrics Giving viewers a clear value proposition makes all the difference in their behavior

These locations attract the “Tech-Savvy Consumer” that buys the latest technology with entertainment considerations in mind Listen to satellite radio Watch pay-per-view concerts Buy alternative music Play soccer Go to pro basketball games Influenced by celebrities Demographics and Psychographics Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.

Ultramercial 100% Opt-in, Two-Way Interactive Ad Unit May include buying options, configurators, video, games, anything Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.

Post-Ultramercial “Thank You” Ad Units Reinforce sponsor’s message, provide additional sell opportunities after a completed branding experience and remind viewers of their free Wi-Fi & good-will gesture Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.

Deliver an enhanced Wi-Fi experience to customers while creating an unobtrusive, but highly valued marketing platform Provides quick access to flight info, local guides, airport website, search and downloadable digital media Movies, games, streaming video Viewed on each webpage Persistent In-Browser Tool Bar Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.

Ultramercial Patent 7,346,545 U.S. Patent 7,346,545 Prosecuted by Morrison & Foerster LLP Filed: May 27, 2000 (Provisional Date) Issue Date: March 18, 2008 Abstract: The present invention is a method and system for distributing or obtaining products covered by intellectual property over a telecommunications network whereby a consumer may, rather paying for the products, choose to received such products after viewing and/or interacting with an interposed sponsor’s or advertiser’s message, wherein the interposed sponsor or advertiser may pay the owner or assignee of the underlying intellectual property associated with the product through an intermediary such as a facilitator. Summary: The preferred embodiments of the present invention offer people a legitimate and cashless way to obtain copyrighted content such as text, video, music, still images or other forms of intellectual property, while still delivering a royalty to the intellectual property rights holder… Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.

Extensive Reporting Metrics Log-in to Secure Server for live custom reporting Daily Reports Ultramercial auto-generates daily s for both sponsors and publishers with key metrics including starts, completions, completion rate, click through rate, average time spent plus any action requiring tracking within the ad. Live reporting is also available. Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.

To Learn More About Opportunities with Ultramercial, please contact: Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.