For ® Interactive & Web Site Marketing
marketing has an average return on investment of $43.52 for every dollar spent, which is expected to reach $44.25 by the end of (Source: DMA) Average Response Click-Through Rate: 5.5% Source: Epsilon Q Trends and Benchmark (Dec 2011) Website and received the highest % increases (69% & 62%) in spending, as tools to generate leads. Source: Unisfair "The Future of Tech Marketing" (2010) 45% of CMOs label marketing as their top area of marketing investment this year. – Source: Chief Marketing Officer Council (2009) Marketing Facts You Should Know
Interactive & Web Site Marketing ® Website and received the highest % increases (69% & 62%) in spending, as tools to generate leads. Source: Unisfair "The Future of Tech Marketing" (2010) For every dollar spent on marketing in 2009, marketers can expect an estimated $43.52 ROI which is expected to reach $44.25 by the end of Source: DMA ( 2011) 45% of CMOs label marketing as their top area of marketing investment this year. – Source: Chief Marketing Officer Council (2009) Average Response Click-Through Rate: 5.9% Source: Epsilon Q Trends and Benchmark (Jan 2010)
Interactive & Web Site Marketing New eMarketing Trends 1.CRM Integrated eMarketing 2.No Blasting – Targets Only 3.Calls To Action 4.Web Site Tie In (Rare) 5.Placement To the In-Box 6.Social Media Tie-Ins (New)
Interactive & Web Site Marketing Demonstration
Instant Results In CRM System 1.Message Opened 2.Hyperlinks clicked 3.Unsubscribe (CANSPAM) 4.Event Registration 5.Literature Request 6.Phone Call Request 7.Database Field/ Updates 8.Forward To Others Lead Capture SEND / BOUNCE & ADDRESS INTEGRITY Schedule / Throttle Messages; Exclude Unsubscribe; SMTP Relay Service - Optimizes Message Delivery Database Cleanup Of Undeliverable & SPAM Unsubscribe IntelliClick ® At-A-Glance & Web Site Visitor Tracking That “Takes Action” “Call To Action” Auto Response Event Confirmation Literature Fulfillment Forward To Others Newsletter Opt-in Text Message Prepare Promotional Messages Create HTML Templates w/On-Line WSYIWYG Editor Insert Tracked Hyperlinks Using Hyperlink Wizard Access Real Time Campaign Reporting Monitor Interest In “Real Time” Alarmed Call Scheduled Web Page Navigation Tracking “Beyond The First Click” TRACK RESPOND PRIORITIZE ALERT MEASURE Engage Sales Team At The Opportune Time Segment Your Database - Send To Target Group PROMOTE You Are In Control - Everything Is Within Your CRM System Server
Interactive & Web Site Marketing Pricing Products & Services Annual Subscription Annual Unlimited Subscription Perpetual Premise License eTrack & WebNav Tracked Click Results Included36,000Unlimited SMTP Relay Quota Included7,500 /month 90,000 /year 25,000 /month 300,000 /year Custom Software, Account Setup & Installation$1,695$3,895$8,995 Tracking Pool, Training & Support Services Included in Year 1 $995 Annual Service/License Maintenance Year 2 onward $995$2,195$1,395