Enhancing engagement through

Setting the Stage for Public Trust  Seamless cohesion:  Organizational Interest  Council Political Interest  Public Interest  Visualize goals & create common vision  Develop, assess, assemble, & expedite 2

Establish Trust, Emphasize Inclusiveness  Systematic Approach  Internal education & self- examination  Communicating with Council  Community outreach & education 3

How was this accomplished?  Prepared staff  Prepared Council  Built relationships  Used professional communicators  Organizational alignment  Created destination point & public amenities 4

“My responsibility is getting all my players playing for the name on the front of the jersey, not the one on the back.” – Source Unknown 5

Communication Tools to Connect the Community 6

80% of Internet users participate in community groups. Groups like:  HOAs  Boards and commissions  Volunteer groups  Block watches  Their local government - Pew Research Center’s Internet & American Life Project 7

We become the news source!  Website set up in a news style  Featured ‘hot topics’  Examples: Coyotes developments Tohono O’odham Budget 8

Day-to-day tools & communication Glendaleaz.com VisitGlendale.com GlendalesGotGame.com 3 main websites The sites average 300,000 visits a month. 9

Citizen communication engagement  Newsletter “The Connection”  ed  Archived  Printable  Mailed  E-Bulletins (subscription s)  Neighborhood news  Public safety info  Employment  Agendas, TV guides and regular updated material  Request for Service  Compliments, complaints, FAQs  Organized internal processing 10

Broadcast communication:  Media Center:  Live reporting location  Traditional TV:  Glendale Channel 11  Council meetings  Event programming  News-style shows  City service spotlights  Online:  On-demand video library  Accessibility  High-demand items 11

Budget communication:  Forums:  Public meetings  Printed feedback forms  Web  Internal communication  Media updates 12

 Web:  Online feedback form & hotline (24/7)  Q&A video  FAQs  Graphic charts  Links to entire budget book  Glossary of terms 13

Communicating on hot topics Coyotes Developments website media monitoring feedback Tohono O’odham website media strategic partnerships Transit Strike website media newsletters 14

Social Media  Elections  Meetings  Volunteer opportunities  Board & Commission openings  Block watch  Traffic updates (Sports & Entertainment District)  Severe weather (Monsoon) 15

The numbers:  Since 2006: 19 million visits  December 2010: 635,000 visits (Fiesta Bowl & BCS season)  YouTube videos: Watched 90,445 times  Flickr photos: Viewed 109,000 times 16

Summary…  Same message, new delivery  WE become the news source  Electronic:  Way of life  Instantaneous  Transparent Using as many communication tools as possible will connect and build trust within your community, council & organization. 17