VU Newsletter Kim Tairi
VU Library - making your future possible 2 About Us 52, 207 Student s 2,242 Staff
VU Library - making your future possible 3 Our Library 13 locations 101 staff 45.1 librarians, 34 paraprofessionals, 24.9 support staff 1,472,069 loans Library System: INNOPAC from Innovative Innovative
Marketing is acknowledged as an integral part of our service
VU Library - making your future possible 5 Marketing Librarian Position Marketing 0.5/Campus Librarian 0.5 A coordinating role across 13 locations Based in the Library Services Branch
VU Library - making your future possible 6 Organisational Structure
VU Library - making your future possible 7 We are not our clients Listen to your students Feedback Ask them Rodski Library Client Survey
VU Library - making your future possible 8 Top Performers & Gaps
VU Library - making your future possible 9 Key Strategies Customer service Library publications Website/ subscription service Symbiotic relationships (networking)
VU Library - making your future possible 10 LNS – Library Newsletter Service /lns.htm /lns.htm
VU Library - making your future possible 11 Invitation Invitation sent out beginning each year by University Librarian Invite sent to staff
VU Library - making your future possible 12 Monthly Newsletter
VU Library - making your future possible 13 Sample
VU Library - making your future possible 14 Student centred space Create the right environment and they will come Relax rules & regulations PC & wireless access
VU Library - making your future possible 15 Targeted Marketing -Offshore Website - targeted Training staff Relationships with key people Visit
VU Library - making your future possible 16 Open Day
VU Library - making your future possible 17
VU Library - making your future possible 18 Evaluate Revise printed material Timely Get someone else to proof read Be prepared… you can’t please everyone! Revise strategies and objectives Regular reporting (every ¼)
VU Library - making your future possible 19 Thank you