1America East Conference March 2012 ABC Update

America East Conference March 20122

3 Agenda Verified Circulation Digital Editions Review Total Customer Accounts Branded Editions Consolidated Media Reports NAA/ABC Circulation Sub Committee Review Free Distribution Audits Coupon Distribution Verification Service

America East Conference March Verified Circulation Coming up to third reporting period where verified is reported Most newspapers have some form of verified. Can be print, digital replica, digital non-replica, and branded Categories Home Delivery Requested Home Delivery Targeted Educational Copies University Copies Employee Copies Retail/Business

America East Conference March Digital Editions Reporting Categories Paid Circulation Subscriptions Single Copy Sales Group Verified Educational Classroom University Employee Library Copies Requested/Targeted

America East Conference March Digital Editions Guide to US Newspaper Digital Editions Brings clarity to the morass of rules Case Studies Starting Point Replica vs. Non-Replica Tablet vs. eReader Bundle vs. Hybrid Bundle Pricing Registration, Activation, Access Incremental Pricing Apps Free vs. Paid No Term 1 st 30 Days

America East Conference March Digital Editions Do’s Obtain ABC Approval Review tracking/access process with ABC Be creative and include links, video, dynamic content Donot’s Avoid any language meaning ‘FREE’ No back copy service permitted Access to archives OK but cannot claim Offer of premium to encourage registration/access Cannot claim free public access website

America East Conference March Total Customer Accounts Relationship of claimed subscription and number of unique transactions. Weekly and CNA program newspapers exempt Effective with March 12 reporting Beginning with Sep 12 reporting FASFAX will include TCA One weekday and one Sunday analysis per PS period Includes All paid and verified individual subscriptions All platforms – print, digital and branded Applies to both bundled and incrementally priced offers Does not apply to separate transactions KEEP WATCH FOR ‘IN THE KNOW’ SERIES ON TCA

America East Conference March Branded Editions Guide to Branded Editions published mid February Webinar to follow September 11 FASFAX About 70 pubs reported Branded Editions Sunday Select, editions of…, accounted for several To Qualify Published at least weekly Must be a newspaper, not magazine or newsletter Contain Editorial or Requested by Consumer Identified as ‘edition of (ABC Member) Printed on newspaper stock Can be Paid, Verified or Digital For CNA participants included with primary members’ circulation.

America East Conference March Consolidated Media Report (CMR) WILL THE FUTURE BE REPORTED THRU A CMR? Allows a newspaper to report their total audience in one ABC report Newspaper may customize their own report All data must be audited Format flexible Currently, as a supplement to Pub Stmt and Audit Report Buyer/Seller Task Force reviewing next generation CMR Currently 18 Newspapers report a CMR Task Force trying to figure out how to mainstream.

America East Conference March NAA/ABC Circulation Sub Committee Review Free Distribution Audits Ongoing discussion of quantitative vs. qualitative audits Development of Best Practices Guide Some audits have not produced expected results Development of minimum guidelines/controls Coupon Distribution Service vs. Insert Verification Program CDVS nearing 32 nd year with no substantive changes Should CDVS and IVS be combined? Development of best practices for retailers

America East Conference March THE END