2008 Fall Web Update The York Dispatch Editor: Lori Goodlin Web/New Media: Tom McLaughlin

2007: Year of Change  Integrated website – InYork.com  Standardize page/section design  Drive traffic to one site  Focused monetization  Allow for single point administration  Increase online readership

How did we do?  March 2007 Page Views YDR: 1,518,212 YD: 529,166 Total: 2,047,378  March 2008 Page Views InYork: 2,475,259 Increase of 427,881  September 2008 Page Views InYork: 2,698,720 Increase of 223,461

How did we do?  March 2007 Monthly Unique Visitors YDR: 175,059 YD: 120,014 Total: 295,073  March 2008 Monthly Unique Visitors InYork: 270,215 Drop in total/Overlapping Users  September 2008 Monthly Unique Visitors InYork: 320,949 Increase of 25,876 - Mar. ’07 and 50,734 - ‘08

InYork: Popular Sections  March News – YDR ( 2. Obituaries 3. YD Home ( 4-23: Combined InYork Sections  Next individual section = Living (YDR, 31) YD Significant Sections  YD Mobile Home (40)  NCAA 2008 (46)

InYork: Popular Sections  September News – YDR ( 2. Obituaries 3. YD Home ( 4-11: Combined InYork Sections  Next individual section = YD Gallery (YD, 12) YD Significant Sections  YD York Weekend (21)  YD Video York (24)  YD Prep Football (29)  YD BlogZone (43)

InYork: Popular Pages  March News-YDR 2. Obituaries 3. YD Home 10. York Today 18. Sports Today 30. Dispatch Gallery 40. Viewpoints 45. Sections

InYork: Popular Pages  September News-YDR 2. Obituaries 3. YD Home 11. YD Gallery 13. YD York Today 20. YD Sports Today 21. YD York Weekend 24. YD Video York

Summary  March InYork is doing what it was intended to do  YNC Sales Staff must monetize without Palmer  Site must maintain growth and momentum  Content and navigation drive user path through site  September InYork is continuing to grow  Focus shifting toward a portal model  Navigation and usability adjustments  Comments/Message Boards

External Support: March  Media News Group Management changes = uncertainty Has been slow link in the past  York Newspaper Company Palmer Brown – gone Jen Ilgenfritz – gone Keith Hartman remains as only web support person at YNC, and his responsibilities are split between YD, YDR, FlipSide, Evening Sun, and Public Opinion YNC is actively recruiting

What’s Ongoing?  E-Dispatches – Subscription based e-newsletter Morning – First Dispatch Noon Hour – Dispatch Now 2008 Plan – Breaking News (Instant Dispatch) Very slow to catch on so far. Public is very concerned about giving out addresses due to volume of spam.

What’s Ongoing?  VideoYork.com Brand new complete site and brand YouTube for York Intended to be a place for Yorkers and the Dispatch photo staff to share and discuss their videos This is doing very well in terms of drawing traffic, but has not caught on with user contributions.

What’s Ongoing?  Topix Love it/Hate it Increases readers and comments Allows anonymous commenting Requires a watchful eye MNG partnership, so is the only “supported” commenting system

What’s Ongoing?  YorkWeekend.com April ,080 Page Views September 2008 – 44,123 Page Views Continuing project to enhance and improve Integrated with Zvents.com (MNG partnership)

What’s Ongoing?  BlogZone – page redesign, header changes Consistency with remainder of site Incorporate coding to be included in new YNC stats Correct phantom characters appearing in titles Add keywords to blog headers for search engine placement/traffic driving Experiment with external blog providers (Rev. Rumblings)

What’s New?  Junior Dispatch ( Completely new site Replaces old JD site online, and weekly print insert Just launched, with photo and video integration Shares source code with YorkWeekend.com for easier maintenance.

What’s Ahead?  Thesaurus/Overlay links  Common Login  Message Boards (shared or separate)?  Social Networking?  User Generated Content?  YD Custom Edition

What’s Ahead?  World Series Coverage  Live Streaming Video  Financial News Enhanced Business/Financial Page  Primary and General Election pages  Site Usability enhancements  The only consistent factor is change.

Pay us a visit online  (yorkdispatch.inyork.com)     yorkdispatch.inyork.com/yd/m

Questions/Comments  us Lori Goodlin  Tom McLaughlin 