BEST CREATIVE IDEA ICOM Meeting Singapore November 19, 2004

SYNERGYZER – Giving A Voice to the Ad Industry in Pakistan

WHAT IS THE SYNERGYZER ?  High Profile Specialized Trade Publication - Content Specific to Advertising & Marketing  The publication started off as a quarterly newsletter on a controlled subscription list  Primary Target - Decision Makers in the Industry  Secondary Target – Future Executives in business schools  Is currently rated as the best editorial content in its segment

OBJECTIVE  To create awareness of standard advertising practices of the world  To motivate and project genuine talent of the industry  Being less than 5 Years Old – Recognition of our competencies  Reach key decision makers who matter on both agency and client side  Reach like minded people in the industry for a genuine ideas interchange

1 st issue

2nd issue

3rd issue

4th issue

5th issue

HOW SYNERGYZER BENEFITS THE BUSINESS  Has established diversity and wide ranging capabilities of the agency  Has made Synergy the unofficial spokesperson of Ad industry professionals in Pakistan  Is a strong promotional vehicle for Synergy Group  Improves the knowledge level of our own personnel through research and information collection  Has provided a platform for the agency to attract new and fresh talent constantly  A new revenue stream from advertising

The Future Making the Magazine a bi-monthly publication Increasing Visibility on Newsstands Making Synergyzer a web based portal Synergyzer Awards Synergyzer Ideas Bank