ACLU of Illinois 2012 Advocacy & Outreach Plan
Increase membership statewide Building the link between membership, donating & action-taking Increase ACLU legislative power, statewide & in target legislative districts
Donors MembersActivists Categories of ACLU Support
Only [17693] Membership Only [7730] Members with [7218] Subscription and Membership Overlap Total Subscribers [24911] Total Members [14948]
2012 Advocacy & Outreach Statewide quarterly messaging campaigns: “Defending the targets of intolerance” Regular events & outreach to 5 target legislative districts New membership materials that connect action-taking with membership & direct to online participation Membership recruitment training for chapters Membership & donation campaigns on social media Volunteer empowerment ACLU:ENGAGE – November 17 th, 2012
Defending the Targets of Intolerance Q1: Women & LGBT individuals Q2: Voters & Activists Q3: Minorities & Immigrants Q4: Innocent Persons in the Growing Surveillance Society