1. CLX-2160/2160N

Agenda 2. Agenda I. Product Overview Target Market Market Growth Product Positioning ll. Key Features Color Laser MFP Small Size ID Copy Function USB Scan and Print Small Toner III. Specifications Specifications Supplies IV. Summary

I. Product Overview Target Market Market Growth Product Positioning 3. Product Overview

CLMFP and MLMFP Market CLMFP 1-10PPM 537K MLMFP 1-20PPM 6,907K CLX2160/ 2160N Target Growth in entry-level segments of both CLMFP & MLMFP markets Focus on SOHO, SMB market Segmentation First to enter the SOHO/SMB CLMFP market CLMFP and MLMFP Market

1-10 PPM Market Increase 40% of the market Competitor focus on SMB Market W/W CLMFP Market CLMFP2007G/RPortion 45+ ppm6429%16% ppm27926%13% ppm48119%23% ppm13117%8% 1-10 ppm60464%40% Grand Total1,55824%100 [Unit : k] W/W CLMFP Market

( Unit: K) W/W MLMFP Market MLMFP2007G/RPortion 70+ ppm8617%1% ppm42817%4% ppm3545%4% ppm1,429-22%15% 1-20 ppm7,25626%76% Grand Total1,55824%100 [Unit : k] W/W MLMFP Market

CLMFP Segments SOHO : Low print Government & Financial Sectors : Easy ID & receipt copy Personal : Executive in SMB Mono and Color Users Segments2005Portion2006PortionG/R Large Business (500+)57812%72614%26% Medium Business ( ) 96021%1,10921%16% Small Business (10-99)1,36529%1,48228%9% Small Office (1-9)1,05223%1,15022%9% Government/Education4029%50510%25% Home3117%2845%-9% Total4,668 5, CLMFP Segments

Product Positioning CLX 2160/N Strength: Size, Price Weakness: Color speed, Emulation, Brand awareness Positioning Point Space saving Establishing a professional work environment without straining budget Product Positioning CLX-2160/N HP CM1015 Epson CX-11N

II.Key Features Color Laser MFP Small Size ID Copy Function USB Scan and Print Small Toner 4. Key Features

Color Laser MFP mono MFP SAMSUNG Color MFP CLX 2160/N Case Study1 : Color Laser MFP

Mono or Color print Color scan, Color copy Mono print Color Print Impossible CLMFP CLX 2160/N MLMFP Why Color Laser MFP? Why Color Laser MFP?

Real Desktop Printer Other color MFP Case Study2 : Real Desktop Printer SAMSUNG Color MFP CLX 2160/N

Where does it belong? As small as a Mono with the versatility of a Color MFP CLX 2160/N is a Color MFP in Mono MFP size CLMFP MLMFP Brother DCP 7010 Canon MF3110 Samsung CLX 2160/N HP CM 1015 HP CLJ % 232%275%152%86% Where does it belong? World’s smallest Color Laser MFP

33cm + 70cm Competitors’ models + standard desk height = 120+ cm Too high from surface of desk Too low from surface of floor 100cm 54cm + 70cm 53cm + 70cm 57cm + 70cm 59cm + 70cm 103cm 124cm123cm127cm129cm Real Desktop CLMFP The CLX 2160/N on a desktop is just 103Cm. About 100cm is the ideal height for use of an MFP Where does it belong? Where does it belong?

One Click ID Copy Other color MFP Case Study3 : One Click ID Copy SAMSUNG Color MFP CLX 2160/N

ID Copy Button on the panel Samsung proprietary ID copy function easier than ever CLX 2160/2160N One Click ID Copy Other MFPs Re-feed paper 2 pages Adjust copy position One Click ID Copy

Scan-to-USB: scan and save directly to USB memory through USB slot. Save directly to USB memory Just Scan Scan and Save instantly Need to share a scanned file, but there’s no network? Need to scan in a hurry, but there’s no PC available? Scan and Save instantly Scan to USB

Save and Print instantly USB Direct Print Print from USB memory without a PC. (* TIFF, BMP, JPEG, PRN file only.) Just plug in USB memory to print without a PC Need to print in a hurry, but there’s no PC available? Need to print, but, there’s no printer connected to your PC? Save and Print instantly

Toner comparison. Small and Simple Toner No more BIG, HEAVY toners Easy to store, Easy to install Semi-glossy Toner Vivid & Bright color printout Small and Simple Toner

III. Specifications a) Specifications b) Comparison III. Specifications Specifications, Supplies Comparison 5. Specifications

Specifications Economical CLMFP with core functions SOHO/SMB CLX-2160, CLX-2160N Concept Target Model Specifications Print resolution Up to 2400 x 600 dpi Effective Output Print resolution Up to 2400 x 600 dpi Effective Output Print, Copy speed (Mono/Color) : 16ppm/ 4ppm (A4) 17ppm/ 4ppm (Ltr.) Color scan resolution 1,200 X 1,200dpi Color scan resolution 1,200 X 1,200dpi USB Memory Printing Toner yield Black: 2K / CMY: 1K Toner yield Black: 2K / CMY: 1K ID copy button 150 CST, 1 Manual

CLX-2160 : Color : printer + scanner + copier Supplies Model Consumables CLX-3160N/FN & CLP-300/N Supplies 4 Toners : CLP-K300A - 2,000 pages,CLP-C300A Imaging Kit : CLP-R300A (B/W 20,000 pages, Color 12,500 pages) Waste Toner Bottle : CLP-W300 (B/W 5,000 pages, Color 1,250 pages) CLX-2160N : Color : printer + scanner + copier + Network CLP-M300A, CLP-Y300A-1,000 pages

IV. Summary 6. Summary

Summary Key Features Why CLX 2160/N? Printing Speed - Compact size - One Click ID Copy - Instant Scan and Print - Small toner - Affordable price - Small size - Attractive design - 16ppm/ 4ppm (A4) - 17ppm/ 4ppm (Ltr.) Summary