BALCONY Access for Small Business Technology Ronald Koff November 20, 2009 graphic design | offset printing | digital on demand printing | large format | financial printing

Astoria Graphics Astoria Graphics is a New York City based fourth generation provider of print and direct marketing solutions that deliver measurable results We offer an extensive portfolio of expertise in digital and offset printing, variable data printing, multi- channel campaign management, direct mail solutions, and grand format printing Our clients are leaders in the financial services, hospitality, healthcare, retail, advertising and non-profit segments, including; American Express, Goldman Sachs, American Cancer Fund, National Urban League, Columbia University, CCNY, New York Public Schools, Local 153, Local 1180, Local 1199, the New York State Democratic Party, The Jefferson Clinton Foundation.

Astoria Graphics: A diversified Communications Resource Offset Printing Digital Printing iGens, Indigo Large Format Vutek, POS/POP Engineering Kitting & Fulfillment Bindery & Finishing E-marketing communications blasts, Data Analytics FSC certified: digital and offset

Amalgamated Bank Content Management Solutions We are helping New York City’s fastest growing bank compete with the major banking brands that currently dominate the landscape. Amalgamated’s web to print storefront has helped align the business goals of the organization with the branch managers in the field. Both Marketing and Branch Management have cited quicker to market in new product campaigns, and increased presence in their neighborhoods.

Newsweek Content Management Solutions Astoria has helped a Company who is on the cutting edge of digital news utilize the internet to streamline their own internal processes. Newsweek’s online storefront relieved Brand Marketing from being responsible for purchasing corporate stationary. In partnership with Newsweek’s design team, Astoria creates online templates for all of their stationary needs; locking down the special nuances and design aspects of their stationary, right down to the placement of commas after suite numbers. Placing an order for 50,000 letterhead can be achieved in 3 clicks of a mouse button!

Morgan Stanley Content Management Solutions Extending our services beyond just printed communication, Astoria offers client like Morgan Stanley full service e-commerce web-sites. Astoria can offer Morgan Stanley more than just final printed product, we can give them the means to reach and distribute their market research to the general population.

Astoria Graphics: Cross Media & Variable Data Solutions Marketing Communications Print Applications Brand Consistency & Planning Events & Seminars Web Interface Your Digital Hub

Astoria Graphics: Digital Print & Marketing Solutions Variable Data Printing VDP is a form of on-demand printing in which text, graphics, and images are changed from one printed piece to the next – without stopping or slowing down the press. Our full color digital production presses can interface with databases, lists, and the widest range of CRM software offering tremendous flexibility in reaching the right audience with the right message. Instead of delivering the same message to 10,000 customers, you can print 10,000 unique customized messages for each customer One-to-One Campaigns The more information you have about a customer- the smarter your print and marketing communications should and can be. It’s more costly to gain a new customer than to expand your relationship with your existing customer base. By integrating your client’s database and CRM information, we can create personalized, one-to-one campaigns that get attention and results. We also can develop, cleanse and query your lists for the most optimal returns.

Premier Athletic Club Cross Media & Variable Data

McNeil Pediatrics Cross Media & Variable Data

Targeted to Print Industry decision making executives Delivering the information they need to make well informed digital color investments and decisions Written and presented by printers to printers Present Xerox workflow solutions, plus marketing and profit-modeling ideas 1 to 1 Case Study: Xerox’ Digitally Cool Measurable VDP and cross-media audience acquisition campaign 41% of recipients accessed PURL 26% of those registered for the event 13.4% of recipients attended event Program credited with $20+mm in incremental sales Significant Results Program Objectives

Personalized Web Site and Blast for Event Registration and Prize Selection Personalized DocuCard Agenda Presented to Each Attendee at Event (Features image of prize preference) Data Personalized Poster/Invitation Mailing (10 waves based on event location) Registration and Prize Selection Confirmation (Web Page and ) Audience Acquisition : Campaign Flow Digitally Cool Event Xerox’ Digitally Cool Symposiums

Diversity

The printing company behind the brands you know

Contact Ronald Koff President Astoria Graphics, Inc.

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