Consulting 101 A Career Guild To Consulting Passion Commitment Ambition Passion Commitment Ambition Consulting 101 A Career Guild To Consulting 段烨 cloverduan@gmail.com Peking University Consulting Association

Agenda Peking University Consulting Association The Nature of Consulting Lifecycle of a consulting project Consulting Categories, history and theories Career Path and Life Style Preparation for Consulting Q&A

The Nature of Consulting Peking University Consulting Association The Nature of Consulting CEO A Our profit is shrinking! What’s happened, and what can I do? CEO B The new market is really attractive, but should we entry? How? CEO C I have a great dream about my company ! So go to consulting firms. Consulting is an advisory service that helps clients identify and analyze their problems or opportunities. Consultants are problem solvers. They have expertise and outside perspective. Our Clients: Enterprise Government NGO ……. The only product consulting firms ultimately have to offer is their ability to make problems go away. Consulting firms run on the power of their people. As a consultant, you are that problem-solver.

Life Cycle of a Consulting Project Peking University Consulting Association Life Cycle of a Consulting Project 6 Implementation Reporting 5 The Workflow of Problem Solving Conclusion 4 Information collection Find the problem Find the root Solve the problem - Information、data collection Analysis 3 Data analysis Interview Brainstorming 2 - Find the root problem behind the phenomena Pitching 1 Analysis Benchmarking Communication

Consulting Categories Peking University Consulting Association Consulting Categories Strategy Operation IT solutions HR Work Area Long-time plan, strategy Improve internal working. System integration, or improvement Organizational restructuring. Report line CEO/Board of Director COO/CTO/CFO CIO Typical case Help a snack manufacturer to enter China. Streamlining the equipment purchasing process of a manufacturer Testing an investment bank’s vulnerability to hackers Creating or updating a new division’s benefits package Major players McKinsey BCG Bain Roland Berger A . T. Kearney Accenture IBM GBS Capgemini Hewitt Towers Perrin Watson Wyatt Mercer HR Consulting

Consulting History and Theories Peking University Consulting Association Consulting History and Theories Giants: Brief history McKinsey 1926 Boston Consulting Group 1960 Roland Berger 1967 Bain 1973 Monitor Group 1983 Accenture 2001 BCG Matrix Theories and norms BCG Matrix Porter’s Five Force McKinsey 7S Model Experience curve

Peking University Consulting Association Career Path CEO Senior Executive Senior Manager Manager Consultant Analyst/ Associate Consultant Develop new business, shape and impact the firm, attain Ownership in the firm Manage the team, report to client Lead work team, partly report to client Lead subprojects , client presentation. Data collection, raw materials, interviewing Career Exploration Beyond MBA programs PE, Fund Investment Bank Industry Government Business Start-up Private equity NGO

The nature of Consulting makes it not fit for everyone Peking University Consulting Association Life Style Attractive salaries International horizons Long vacation after project Acquire knowledge and solve problem Good choice as a first job Work 70+ hours a week No time for BF/GF  Always travel, no time for home No time to spent money Balance? The nature of Consulting makes it not fit for everyone ? Do you like to work in a team? Do you multitask will? Do you think school life lack of passion? Are you comfortable with numbers? Are you willing traveling frequently?

Preparation for Consulting Peking University Consulting Association Preparation for Consulting How to get information of target firm: Company presentation. E.g. V-lookup organized by PCA Company websites. Google. BBS Alumni Networks Business competition …… Business Culture Career History Target industry Recent news Corporate culture Core value Core competencies Training Career opportunity Salary & Benefits Tips: If you really want to get involved Understand your yourself, improve self ability. E.g. GPA, research program Gain experience. E.g. PTA. Summer intern, International exchange…. Mock interview and casebook.

Honest work, just reward That’s the way you pay the lord Passion Commitment Ambition Honest work, just reward That’s the way you pay the lord Thank you! Peking University Consulting Association