Law, Health Policy & Disability Center Peter Blanck, Leonard Sandler, James Schmeling Presented to the Advisory Board meeting for the Rehabilitation Research and Training Center on Workforce Investment Policy for Persons with Disabilities March 2, 2001 ** Confidential Report **

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 2 of 14 A Business Case Study of Corporate Culture and Practices in Post-ADA Environment at a Major Technology Company

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 3 of 14 Research Mission Market share, strategy and profits Product innovation and development Workforce Customers and business partners Disability community relations How have civil rights laws and disability initiatives affected this technology company’s:

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 4 of 14 Research Questions What internal and external forces, factors and events shaped this company’s efforts to design, produce and refine the accessibility features of its products and services? How can we measure systematically and what can we learn about corporate culture that informs us about the company’s attitudes towards people with disabilities as clients, customers and employees? What can other corporations learn about this company and themselves?

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 5 of 14 Research Questions What impact does corporate culture and strategy have on the employability of people with disabilities directly and through its development of accessible software products? What may future researchers learn from this case study about the process of studying other corporations’ culture, practices and technological innovation?

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 6 of 14 Data Sources InterviewArchival ObservationSurvey

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 7 of 14 Interview – Internal Business Leadership Team Product groups Accessible Technologies Group Patrons, champions, & evangelists Human Resources / Diversity Government contracts & relations Legal & compliance Employees with disabilities

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 8 of 14 Interview – External Former employees Disability advocates Technology resource centers Assistive technology vendors Information technology industry Legal, policy, & compliance Customers – government & enterprise

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 9 of 14 Archival Internal External Public information Nonpublic information Public information Nonpublic information

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 10 of 14 Observation Corporate headquarters Employee work activity ADA committee New employee orientation Diversity – employee groups Facilities review

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 11 of 14 Survey New employees (internal) Self-identified employees with disabilities (internal) Customers and vendors

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 12 of 14 Methodological Issues Nondisclosure agreement Human subjects Data collection and triangulation Objectivity

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 13 of 14 Focal Points Seminal Events Stakeholder outcomes Economic outcomes

Law, Health Policy & Disability Center Blanck, Sandler, Schmeling March 2, 2001 *** Confidential *** 14 of 14 Implications People Products Profits Partners