USA PAVILION &

EXPO MILANO SITE AMERICAN RESTAURANT USA PAVILION

EXPO 2015 = WORLD’S FAIR Theme: Feeding the Planet. Energy for Life Timing: May 1 st to October 31 st 2015 Participants: 142 participating countries + Corporate pavilions (e.g. Coca-Cola, Apple, …) Visitors: – million visitors expected (40% Italian) – 1 billion virtual visitors Audience: business, government delegations, public institutions, regulatory authorities, policy makers, consumers Importance: historical showcase of innovation and contribution to progress (e.g. light bulb, elevator, diesel engine, ice-cream, touchscreen, etc.) USA Pavilion: showcase innovation and responsibility as a core of America’s values

USA PAVILION

WHY ? Towers Watson has been vetted by the State Department as one of the most innovative, respected and responsible companies reflecting the theme of the USA pavilion Towers Watson is a respected provider of global professional services combining consulting, technology and solutions development for clients across different industries Towers Watson is a premium player in the B2B space reflecting the best standards of American companies Towers Watson can help deliver exciting prospectives on its latest innovative research and ideas

BENEFITS OF PARTICIPATION Leverage Expo as a platform for connecting with clients across the world Showcase Towers Watson’s knowledge and expertise in effective programs such as the Health and Productivity (H&P) Score card, etc. Towers Watson can help drive programming content (e.g. for exhibitions, TED talks, conferences and seminars) showcasing its latest thinking and ideas Using the USA pavilion’s VIP areas, conference Rooms and roof ‐ top terrace for organizing business meetings, hosting receptions and meeting government delegations Engage with members of top US/European/Italian institutions and the delegations from the 142 participant countries to strengthen relationships and discuss policies issues (i.e. Transatlantic Trade and Investment Partnership) Use the USA pavilion as a lunch pad for promoting new services (e.g. software solutions for insurance companies)

BECOMING A PARTNER Partnership opportunities range from 1 to 5 million dollars depending on the level of involvement Partners committing by March 15 th will have the opportunity to meet with President Obama on March 27 th in the occasion of the signing in Rome of the USA’s Participation Contract with Expo 2015