Robert Hernandez Kenny Keller Mandakh Munkhbayar Jamie McIntyre

Introduction  Kenny History SWOT Analysis  Mandahk Global Expansion Future Trends  Robert Competitors  Jamie Industry Analysis Recommendations

Panasonic History On March 7, 1918 Konosuke Matsushita, along with his wife and brother in law founded Matsushita Electric Devices Manufacturing Works, which would later become Panasonic At the age of 23 Matsushita branched out on his own to put his improved light socket- an idea he had conjured for years- and other wiring fixtures into mass production.

Panasonic History Cont.

 Ultimately, Matsushita chose to manufacture his two new products-an attachment plug and a two-way socket.  They proved popular as they were of higher quality than other products on the market, and were 30% to 50% cheaper.  By the end of World War I Japan found itself consumed by a booming economy.

Panasonic History Cont.  Demand for factory workers skyrocketed.  At this time Matsushita realized that a reliable work force was the key to unlocking success.  1927: Matsushita, after a successful endeavor into bicycle lamp technology, moved the company into electro thermal products.  1951: they were a fierce competitor of agitator-type washing machines

Panasonic History Cont.  1953: Electric refrigerators.  1954: 5-tube and 4-tube 1-band portable radio.  1956: Automatic rice cookers and tape recorders.  1958: Home air conditioners.  1960’s: The color T.V. and the microwave oven.  1970’s: The VHS VCR.  1980’s: CD players and the VHS camcorder.  1990’s to Current: Cell phones, D.V.D players (Portable and In-home), plasma T.V.’s, D.V.D. car navigation systems, and digital T.V.

S.W.O.T. 1. Strengths  Its ability to produce, manufacture, market, sell, and satisfy its customers with any new product it produces.  Presence in any market.  Brand recognition. 2.Weaknesses  Entering a new market.  New comer to the market.  They are known for electronics and appliances.

S.W.O.T. Cont. 3.Opportunities  Entering a market that is relatively untouched by the Panasonic company.  Using its already vast knowledge of electronics to obtain success in the market. 4. Threats  The giants of the Digital Camera market like Kodak, Sony, and Nikon.  The crippled economy.

Global Expansion  North America  Latin America  Europe  Asia & Oceania  Middle East

Future Trends  Interchangeable lenses – Leica lenses  Micro Four Third System  Optical Image Stabilization  Downsized body with advanced functions

Flow of the Dust Reduction System

Competitors  Sony Corporation  Eastman Kodak Company  Nikon Corporation  Olympus Corporation

Sony Corporation Originally called Tokyo Tsushin Kogyo It was founded by Masaru Ibuka and Akio Morita. Their headquarters is located in Minato, Tokyo, Japan They make products from T.Vs, game consoles, mp3, digital cameras, and many more. Reputation for quality, reliability, innovation and stylish design. Sony had problems with their digital cameras

Eastman Kodak Company The founder was George Eastman The company was established in They released their first Kodak Camera in Their slogan was “You press the button, we do the rest” Most of their cameras were designed and built by a small company called Chinon Industries which were located in Japan. Which later their engineers came to work for Kodak.

Nikon Corporation  3 Japan’s well known makers of optical equipment merged in 1917 and created a company called Nippon Kogaku (Japan Optics).  Their headquarters is located in Tokyo, Japan  Started designing camera lenses in the name of Nikkor Brand in  They introduced their first camera in 1946 under the Nikon Brand name.  In 1991 they designed a portable camera for the U.S National Aeronautics and space administration (NASA)  They later join forces with famous industrial designer named Girogetto Giugiario to design a 2 nd camera for NASA.  They ended up doing a partenership with Giorgetto Giugiaro to produce digital SLR cameras based on existing Nikon film bodies.

Olympus Corporation  It was founded by Takeshi Yamashita in 1919  They have gone through so many company names.  Finally in October 1, 2003 the named the company Olympus Corporation.  It is located in Tokyo, Japan.  Introduced first camera in 1936 called the Semi- Olympus  They had 3 major problems which they needed to fix to compete with other camera makers.  They released the world lightest and most compact camera in 1973  In 1980’s they came up with the world first weatherproof camera which shot them straight up to the top again.

Digital Camera Industry  Started late 1980s  Grew quickly  DSLR Cameras most popular  Lower quality cameras struggling  Camera Phone popularity

Short Term Recommendations  Adjust to economy  Focus on selling accessories  Features

Long Term Recommendations  Focus on Digital SLR Cameras  Increase Market share in other regions  Advertise Eco-friendly products

Sales by Region

Conclusion  Panasonic’s Lumix digital cameras may be new to the market but we believe that they will continue to grow into a major competitor in the future