Planting and Nurturing the Membership Garden Presented by Mark Levin, CAE, CSP President, B. A. I., Inc. and Executive Vice President Chain Link Fence Manufacturers Institute

apathy 1. lack of emotion or feeling 2. lack of interest

Are Todays Members/Prospects Really Apathetic? Source: The Independent Sector Giving & Volunteering in America - 89% of American households gave to a nonprofit - 44% of adults did some volunteer work - of the 56% who didn t, most said no one asked me - 71% said if they were asked, they would serve

empathy understanding anothers feelings or motives membership empathy they believe you understand their situation

1. Understand the Challenges of Todays Membership Marketplace

In todays environment, people value TIME as much (or more) than money.

IMAGE and IMPACT are two critical factors in getting and keeping members and supporters

Face the facts-most of your members arent going to SHOW UP!

2) Bridging the Generation Gap Is Imperative

Silents Boomers Xers Millennials b b b b.1980-? OUTLOOK preservationist idealistic skeptical optimistic WORK ETHIC dedicated driven balanced energetic VIEW OF AUTHORITY reverent love/hate unimpressed respectful LEADERSHIP BY hierarchy consensus competent achievement PERSPECTIVE civic-minded team-oriented self-reliant global

3. Have a Membership Plan, Not a PRAYER

a. Talk to the RIGHT People

b. Customize Your Message

Type of What Do We Know Where Does Prospect About Him/Her? MH Fit? Patient Family Member/ Caregiver Health Care Professional Former Member Healthfair Booth Visitor Meeting attendee

c. Be prepared for the most common OBJECTIONS

Turn Around the Turn Down Feel I know exactly how you feel Felt I felt the same way myself Found I found that joining Mended Hearts was one the best decisionsI ever made

d. ENGAGEMENT is the key to continued support

e. Be sure everyone gets paid

4) Use Peoples TALENTS, Not Just Their Time

-quality control -effective branding -the WOW Factor -effective leadership 5. Create the IMAGE You Want for Your Chapter through:

Be able to give- and receive – the GIFT of LEADERSHIP

The Gift of Leadership

Planting and Nurturing the Membership Garden Presented by Mark Levin, CAE, CSP President, B. A. I., Inc. and Executive Vice President Chain Link Fence Manufacturers Institute