Copyright © 2012 Rockwell Automation, Inc. All rights reserved. 1 Kendall Electric DPSU – Sensor Training Mind Share Drives Market Share Tom Adamczak Larry Fischer Derrick Hinds Gary Eberly Mike Wolfgram

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only New Online Sensor Catalog 2   Easy to search - catalog number and product characteristics.  Easy to select sections for print.  Easy to select sections and save to a pdf and send in an .  Easy to navigate and read selection tables.  Support mobile, Apple iPad/iPhone App By WeHaa.

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only New Online Sensor Catalog 3 

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only WeHaa App for iPad/iPhone 4  Search Rockwell in the App Store  Install on iPhone/iPad  Add individual catalogs on your device or search over a network.  Access information instantly in front of your customer.  links from your device, that your customer can access on line.

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only WeHaa App for iPad/iPhone 5

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only Quick Ship Sensor Program  Provides lower cost on standard sensors  0.24 on Proxes  889D-F4AC-2 $5.42  872C-D4NP12-D4 $17.66  42JS-D2MPA1-F4 $34.95  Targeted to small to medium size OEM’s  OEM accounts are easily added to the agreement  100+ accounts now on program. Program will continue through FY14 6

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only Sensor Quick Ship Program 7 Pre approved agreement Easy to add customers Not to be used with other sensor agreement. What if program pricing is not good enough?

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only Customer Sensing Event

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only RFID Competition Update  RFID conversions  Great opportunity as our competitors are obsoleting products  Many customers left without a solution  Balluff (Data logic/EMS)  Balog  Find out what type of RFID system your end user accounts are using.  Tags and hardware cannot be replaced when it is broken.  Latch on to a PLC upgrade.  Check ICODE compliance.  Great way to increase your sensor sales!  Prox Sensor $  RFID Sensor $$$$

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only RFID Wins  RFID Top 5 Applications for Detroit District  Conveyor pallet tracking for assembly. BIG WIN  Machining center part tracking. PROMISSING  Painting/Coating “hanger/rack conveyor”. BIG WIN  Die tracking/maintenance calibrating & retooling. PROMISSING  OEM Assembly & Error proofing. BIG WIN  RFID less than 50K in FY2013 in Detroit District (West Side)  RFID FY2014 Orders & Programs over $500K

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only Lets Get Your Hands Dirty  Sensor Lab

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only 45LMS – Laser Measurement Sensor  45LMS Discrete Window Switching & Switch Point and Closer Time of flight laser technology Check switching distances with various targets Does target color/material effect switching distance? Competition IFM Efector O1D100 SICK DT35, DT50 Banner L-Gage LT7

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only PNP/NPN Auto Detect  The 42JT continuously monitors how the load is connected at the output and configures the output for proper PNP or NPN operation….. ….. automatically ! +V -V Load +V -V Load 42JT Brown (1) PNP Operation NPN Operation Black (4) Blue(3) Brown (1) Black (4) Blue(3) 42JT

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only Lets Get Your Hands Dirty  Sensor Lab

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only Background Suppression  Background Suppression uses two light receivers to triangulate the target and background reflected light. This allows the background objects to be ignored regardless of color. F N Near & Far Receivers Emitter Target Background

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only Lets Get Your Hands Dirty  Sensor Lab

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only 42JT VisiSight VisiSight Competition IFM Efector OJ Series SICK W-9 Keyence PZ-G Banner QS18/ABS, Q20 IP69K Ecolab Auto PNP/NPN Teach Pushbutton/Remote Teach Standard Diffuse Adjustable Background Suppression Polarized Retro-flective Transmitted Beam Clear Object Detection Contrast/Color Detection

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only Lets Get Your Hands Dirty  Sensor Lab

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only Transmitted Beam Sensing  High margin even in bad environments.  Longest sensing range in photo electrics.  Not affected by surface reflections.  Most reliable form of photo sensing (when aligned properly).  2 electrical connections.  2 sensor mounts.  Transmitter and receiver alignment.  Self contained transmitter & receiver  Advantages of the high accuracy of transmitted beam sensing.  Simple installation and set up. The Good The Bad The 45LSP/LST Optical Fork Sensor

Copyright © 2012 Rockwell Automation, Inc. All rights reserved. COMPANY CONFIDENTIAL - Internal Use Only >>> 5 Points in 5 Years <<< How do we do it ?  Your Component Sales Tools  Essential Components Demos  Proposal Builder  Cross Works  OSSS  Try B4 U Buy  I4A  Line To Load  Safety Automation Builder  Component Lunch & Learns  Pre-Canned Customer Seminars  RML Support of Creative Ideas  Bob Thomas –  Components Van  Sensor Quick Ship Program  Power Supply “Into Stock Pricing”  Your Local Components team  Area Managers  Tech Consultants  Distributor Component Specialists  Competitive Edge  I’ve Got The Power  Safety (Name TBD)  Product Launches 2014  GSR 830 Safety Relay  Micro 820  E300 Electronic Overload  GuardShield Light Curtain  Launch Pad  Component Lunch and Learns  Customer Seminars – Safety etc