Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013.

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Presentation transcript:

Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013

/ A FREMANTLEMEDIA COMPANY CONTENT is important but COMMUNITY is king! How do formats work on YouTube?

/ A FREMANTLEMEDIA COMPANY How do formats work on YouTube? YouTuber / Faces Community Sympathy Exchange Same Interests Social Network Video Platform Search Engine Emotions

/ A FREMANTLEMEDIA COMPANY What are success factors? Social Network Video Platform Search Engine Relevance for consumer!

/ A FREMANTLEMEDIA COMPANY What are success factors? Relevance Exchange Same interests Community Emotions

/ A FREMANTLEMEDIA COMPANY What are success factors? Exchange Same interests Community Emotions Personality Authenticity

/ A FREMANTLEMEDIA COMPANY YouTube's value proposition YouTube has become the stage for new talent, music television was in the past.

/ A FREMANTLEMEDIA COMPANY Where are we heading? Cost efficiency Professionalization Talent Management Advertising Spendings

/ A FREMANTLEMEDIA COMPANY Where are we heading? Small vs. Large Screen Shortform vs. Longform Premium Productions Branded Entertainment

/ A FREMANTLEMEDIA COMPANY Thank you!

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