Welcome * Pass It Forward Video Challenge August 7, 2013 The Generation Rx University Conference for Prescription Drug Abuse & Recovery *Produced by the National Council on Patient Information and Education (NCPIE) and sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA)

In review… Pass It Forward Video Challenge Defined A Video Competition for young people (aged 18-25). Stimulate awareness and creative thinking/planning for use of SAMHSA- developed/supported educational resources focusing on Rx abuse prevention and recovery-oriented systems of care. Five resources featured: Maximizing Your Role as a Teen Influencer: Teen Influencer Workshop RecoveryOpensDoors.org SAMHSAs Recovery Month SAMHSAs Treatment Locator Taking Action to Prevent & Address Prescription Drug Abuse: A Resource Kit for Americas College Campuses Taking Action to Prevent & Address Prescription Drug Abuse: A Resource Kit for Americas College Campuses

The Challenge Create a 2-minute video that answers, What creative strategies can help ensure that these 5, web-based tools reach every college campus and community across the country? How would you use social media – FACEBOOK, TWITTER, INSTAGRAM and TEXT MESSAGING – to pass it forward.

The Task Contestants pick 1,2,3,4, 5 or all of the sites and create their videos based on these decisions. Teen Influencer Recovery Opens Doors Treatment Locator Recovery Month College Resource Kit

Four Webinars Pass It Forward Video Challenge – Say What? Introduced the Challenge Take One! Creating Your Pass It Forward Video Provided strategies to help produce your videos …the Envelope Please Learn about our winners Pass It Forward – Your Comments Please…Will tell us how we could do it better next time (July 11, 2013, 2:00 pm – 3:00 pm EDT)

Pass It Forward Video Challenge Winners 1 st Place – Andrew Gonzales Butler University The Rx Trap 2 nd Place – Raylin Smith Ohio State University Serendipity

1 st Place Winner Andrew Gonzales 4 th Year PharmD Candidate 2014 Butler University The Rx Trap

2 nd Place Winner Raylin Smith Senior, Film Studies Ohio State University Serendipity

Filmmakers Dialogue What were your videos key themes? Why these themes? What is the role of social media in presenting substance abuse prevention and treatment messaging?

More Discussion Who was instrumental in producing your videos? What were your biggest challenges and greatest achievements in producing the videos?

and Finally… Do you believe that video competitions such as Pass It Forward engage young people in discussions about issues such as Rx drug abuse? If so, why; and if not, why not? Audience questions

With Thanks to.. SAMHSA – The Pass it Forward Video Challenge was produced by the National Council on Patient Information and Education (NCPIE) pursuant to Task Order HHSP P, Substance Abuse and Mental Health Services Administration (SAMHSA) Community Anti-Drug Coalitions of America, Rembrandt Films and SparkAction for lending their content expertise The National Association of Chain Drug Stores (NACDS) Foundation the Generation Rx Initiative for Pass It Forward awards

Ray Bullman Pass It Forward Video Challenge NCPIE Barb Giniger Cooper Pass It Forward Video Challenge NCPIE Want to Learn More? Like: facebook.com/ncpie

Thanks for Participating…and dont forget to Pass It Forward!