eText Overview Pearson Confidential July 2011

Pearson eText Platform Platform Goal: –Provide a highly competitive, Pearson-owned platform that concurrently reduces our eText production costs Currently in use by: –US School –US Higher Ed –Canada Education –International –Pearson Learning Solutions –PTG New Initiatives –South African translations –Arabic translation –TutorVista integration investigation –Equella integration investigation

Key eText Capabilities Browser-based Exact page fidelity Standard and Elementary user interfaces Synched audio and text Personalization Highlighting (Personal and Shared) Notes (Personal and Shared) & Notes Manager Bookmarks (Personal) WhiteBoard Full text search Multiple user interface options Multiple page views with zoom Access via secure bookshelf (HiEd) or LMS Low production cost –Simple eText: Generally under $2/page –eText with media: Generally under $3/page –iPad: no additional cost (if produced at same time of original conversion request)

Key eText Capabilities Integration with all of Pearson’s Learning platforms Access to interactive media, documents and web content Standard and Custom baskets –Glossary –Index –Table of Contents –State Standards (School) –Custom Baskets supporting rich media Instructor-customizable Table of Contents Configurable print options with watermark for added security Editorial Analytic Reports

eText Architecture: Clients  Mac/Windows Viewer - A Mac or Windows browser-based application that students & instructors use to access their subscribed titles. Pages are SWFs. Title subscription must be done outside of the app. Can’t work on the iPad because its Safari browser does not support Flash.  CD App - A desktop application for Mac or Windows machines that has much of the same functionality as the browser version. Does not support personalizations (highlights, notes, bookmarks) nor Search. Can’t be downloaded since due to size. Does not support DRM.  iPad App - An app specifically designed for the iPad and available for free download from the Apple iTunes store. Pages are optimized PDFs. Displays bookshelf of subscribed titles. Title subscription must be done outside of the app. SMS (HiEd) authentication available now. RUMBA authentication (School) in August 2011 and eCollege ML+ in Sept  Android Apps - Q Students can interoperate between the iPad app and Mac/Windows viewer

Key Statistics Business / Market –6 business units: HE, CG, Intl., PLS, P&C, Canada –14 languages supported (English, Italian, Spanish, French, German, Japanese, Brazilian Portuguese, Korean, Japanese, Simplified Chinese, Traditional Chinese, Norwegian, Turkish and Dutch) Technology –4 deployment modes (online, hosted media server, offline CDROM and iPad) –11 LMS platform integrations deployed (Mastering, XL, Pegasus, EPIC, WPS, CourseCompass, PSN, PSN+, Power School eCollege & CCND)

Release Timeline Ver. 1.0 Ver. 2.0 v 3.1 v 3.2 v 4.0 v 4.1 v 4.2 Jul 08Dec 08Dec 10May 10Jul 09Jan 10Jul 10 v 4.3 CM 4.3 Dec 11 v 4.4 Mar 11 June 11 School iPad 1.1 eCollege iPad 1.1 July 11Aug 11Sept 11 HiEd iPad 1.1 HiEd iPad 1.0 HiEd iPad Mac / Windows Apple iPad Android Tablets Android v1.0 Q v 4.5

Pearson eText Delivery Options Online Browser CD-ROM Hosted Package Authoring Tool iPad HiEd, Int’l PLS, PTG, CG HiEd, Int’l PLS, PTG, School SchoolSchool, Int’l

Integration with Pearson Platforms CCND

Typical eText integration

Stand Alone eText

eText Walkthrough of Mac/Windows Client

Elementary User Interface

Standard User Interface

Personalization Create notes, highlights and bookmarks Instructors can share their notes and highlights with their students

Notes Manager Search, export & print your notes

Search Results can be altered using a variety of filters Search History allows user to quickly search the again

Printed Watermarking & Footers

Rich Media Glossary Search by selecting a letter or using the scrollable toolbar Audio and video can play within a glossary entry Definitions in multiple languages

Synched Audio and Highlights

WhiteBoard

WhiteBoard Zoom Areas

Jazz Integration Two options to link from eText to Jazz: Link from an eText hot- spotted keyword or custom basket to a Jazz basket OR Link from an eText hot- spotted keyword or custom basket to specific keyword and Jazz assets associated with that keyword

Jazz Integration

eText Walkthrough of iPad Client

Sign In Page

Bookshelf

Zoom Quality

Download Chapters

Personalizations Create notes, highlights and bookmarks while in online or offline mode Personalizations made in the Mac/Windows client are viewable on the iPad and vice versa

Notes Manager

Study Group/Note Sharing Users in same BlueTooth or WiFi hotspot can create a study group and share notes This is a great chapter on statistics

Synchronized Highlighting

Multi-Media Glossary

Search