Recruitment & Retention Pep Rally

Know Who We Are  12 th Largest Women’s Organization in country  “Typical” member has a gross income of $117,900 per year, well above NAR average  70% of our members have 10 or more years’ experience in real estate  93% of respondents say that Women’s Council gives them a “sense of professional pride”

3 Key Components of a Recruiting or Retention Campaign  Identify Your Targets  Plan Your Strategy  WIFM and MMFI

Identify Your Target Market  Demographics ~ Local Board or Association  Current WCR Membership Profile  Other Real Estate Organizations  CRS Designees, ABR Designees  New Licensees

Plan Your Strategy  Identify Specific Improvements Needed  Develop SMART Growth Goals  Write Out A Plan of Action  Determine a Timeline for Each Aspect  Identify What’s Needed to Achieve Your Goals ~ Resources, Etc.

WIFM ~ What’s In It For Me?  National Organization with State Leadership and Regional Support  Committee Work, Community Outreach, Personal Development  Mentoring and Master Mind Groups  Education at Local, State, Regional and National levels  Variety of Programs and Involvement

Panel Discussion Mega - San Antonio - Susie Sheffield Large – Collin County – Rene Burchell Small - Hill Country – Marty Chrisman 2nd place National – Austin - Cheryl Jenkins

Activity Best Practices ~ Recruiting  What was your goal for recruiting in 2011  What were some of the best ideas that worked  What will be your goal in 2012 and into the future?

Recipe for Retention Believe in your team and the members Think positively and follow the Golden Rule Always be trustworthy Make relationships better

How Our Members Feel Important  Member Involvement  Member Benefits  Opportunity for Leadership  Thank You and Accolades  Recognition in Chapter Publications  PMN Designation  Scholarships

Activity Best Practices ~ Retention  What specific goals and action plans did you have to retain members in 2011?  What were some of the best ideas that worked?  What will be your goal and action plan in 2012 and into the future?

CHEER for Success Activity

Celebrate Annual Awards Banquet