Wilson Pen Company The Targa

History Founded in 1996 by Neil Wilson Founded in 1996 by Neil Wilson Initial staff 6 people Initial staff 6 people 1 st year sales of $1,500,000 1 st year sales of $1,500,000 2 nd year Jack Harper invented Master tip 2 nd year Jack Harper invented Master tip Sales climbed to $5,750,000 Sales climbed to $5,750,000 3 rd year sales grew to $14,500,000 3 rd year sales grew to $14,500,000

Wilson’s at Present $27,320,000 company $27,320,000 company Employing 45 people Employing 45 people Grown to medium size company in 4 years Grown to medium size company in 4 years Expansion of product line Expansion of product line Entering new Niche Market Entering new Niche Market

Mission Statement “Wilson Pen’s Company views it’s mission as providing quality writing instruments to consumers at a reasonable price. Wilson Pen’s wants to build long-term relations with our customers and be perceived as the leader in innovative products, serving every segment of the market.”

The Talking Targa Statement of style and flair Statement of style and flair Platinum, Gold, Silver, Bronze and Plastic Casings Platinum, Gold, Silver, Bronze and Plastic Casings The Last Word in Elegance

One Of A Kind Comfortable to hold Comfortable to hold Revolutionary point with no skip ink Revolutionary point with no skip ink Guaranteed leak proof Guaranteed leak proof Ability to write on waxed and oily surfaces Ability to write on waxed and oily surfaces Tested by NASA to write at 90ْ & 180ْ Tested by NASA to write at 90ْ & 180ْ Micro digital recording device Micro digital recording device Enables up to 10 minutes of recording Enables up to 10 minutes of recording

Market Research Anka Retail Marketing Consultants Anka Retail Marketing Consultants Objective: Need for high quality pen Objective: Need for high quality pen Approach Approach Surveyed 100,000 business professionals Surveyed 100,000 business professionals 90 minute Focus Groups of 20 participants 90 minute Focus Groups of 20 participants Toronto, Montreal, Vancouver & Halifax Toronto, Montreal, Vancouver & Halifax Results Results Potential of $344,514,712 in Ontario Potential of $344,514,712 in Ontario 2,194,500 pens to be sold in Ontario 2,194,500 pens to be sold in Ontario

Projections for MacKay Buying Group Market Share Sales from $344,514,712 potential Expected Christmas sales relevant to 40% of Monthly Sales excluding December 10% # pens $34,451,471219,450$13,780,58887,780$1,879,17111,970 15% $51,677,206329,175$20,818,756131,670$2,818,75617,955

Projections for MacKay Buying Groups 100 Members Market share Members share of Groups potential Members share at Christmas Members Share per Month 10% # pens $344,5142,195$137,805878$18,7911,317 15% $516,7723,292$206,7801,317$28,1871,975

Advertising Campaign $750,000 committed to advertising $750,000 committed to advertising 12 week campaign on T.V & Magazines 12 week campaign on T.V & Magazines T.V ads on CTV, CBC & Global News T.V ads on CTV, CBC & Global News Magazine ads in MacLean’s & Canadian Business Magazine ads in MacLean’s & Canadian Business Ads will represent your Ads will represent your Store, logo and location Store, logo and location

Advertising Campaign Dates Wilson Pens 2003 – 2004 Media Schedule Advertising Locations DecemberJanuaryFebruary Week of Ad’s Canadian Business MacLean’s Direct Mailing Global Business News CTV Business News CBC Business News

Direct Mailing Focused at Business Professionals Focused at Business Professionals Your clients and prospects Your clients and prospects Aid in warming up call Aid in warming up call Build desire for Targa Build desire for Targa Create an easy sale Create an easy sale

The Facts Wilson’s is ambitious and innovative Wilson’s is ambitious and innovative The Targa is unique, one of a kind The Targa is unique, one of a kind Enables you to enter niche market Enables you to enter niche market Potential Sales of $34 to $51 million Potential Sales of $34 to $51 million Research proven sales Research proven sales Strong $750,000 advertising campaign Strong $750,000 advertising campaign Members Sales, $344 to $516 thousand each Members Sales, $344 to $516 thousand each

Wilson Pen Company “ Join a Strong Advertising Campaign and Open the Door to a New Market.” THANK YOU