Improvement in Technology TelephoneGSM VHSDVD
Improvement in Technology TypewriterKeyboard
Company Mission: InnoCom tries to add value to technological environment by developing innovative, highly technological and sustainable projects/ products. Company Objective: The company aim is to ease daily life of people and to fill a gap in people’s lives by pointing out the unsatisfied needs/ wants of customers and coming up with practical, applicable solutions.
SWOT Analysis Strengths; Differentiation Innovative projects Strong management team Weaknesses; New entrant into market Lack of company/brand image and recognition Opportunities; Continuous technological developments Gaps to be fulfilled in customer needs Threats; Existing large companies and competition Possible imitation and duplication of technology
TYPEASE??? An electronical pen A computer input hardware Works just like an ordinary pen doesn’t need any surface Converts your writings into text format
Technology of Typease HARDWARE The basic working principle is the INS (Inertial Navigation Systems) that recognizes the movements of the pen and the coordination of the path followed by the pen. The basic INS consists of gyroscopes, accelerometers, a navigation computer.
Technology of Typease SOFTWARE The software processes the data comes from the device (pen). After that, Handwriting Recognition is the most important part for the software part.
Marketing Target Market: Personal PC users PRODUCT: “Typease” PRICE: $300 (Price Skimming) PROMOTION: Pull Strategy-Create awareness PLACE: Extensive Distribution
Why is “Typease” a promising project? Why should you you invest in InnoCom?
Financial Indicators 1 year monthly cash flow 4 year profit projection
Possible Future Improvements Vocalizing Motion capture