3.01-C Technology in Product/Service Management

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Presentation transcript:

3.01-C Technology in Product/Service Management

Intro Describe the use of technology in Product/Service Management

Technology in Product/Service Management Applications of Technology in Marketing: 1. Point-of-Sale Systems Scanners at cash registers, touch screens, hand-held devices at checkout 2. Interactive Touch Screen Computer Example: Kiosks

Technology in Product/Service Management Continued 3. Interactive TV 4. Customer Relationship Management Where TV is like a computer- order movies, click on Ragu for recipes, order food A customer can track an order. The CRM or business can track customer satisfaction

Technology in Product/Service Management Continued 5. Enterprise Resource Planning Systems Software that allows all parts of the company’s management to be integrated

Technology in Product/Service Management Continued 6. Internet Wi-Fi Search Engines E-mail E-commerce

Technology in Product/Service Management Interactive TV helps marketers to develop a database of their uses This database analysis helps see the customer’s reaction to products They are testing Interactive TV for promotion