Guess the Cereal? Cap’n CrunchFruit LoopsHoney Smacks.

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Presentation transcript:

Guess the Cereal? Cap’n CrunchFruit LoopsHoney Smacks

Guess the Cereal? Cocoa PuffsLucky CharmsHoney Smacks

Guess the Cereal? Frosted Flakes Honey Nut Cheerios Trix

Guess the Cereal? Count Chocula Cinnamon Toast Crunch Rice Krispies

“Breakfast of Champions” “Like a Good Neighbor” “Melts in Your Mouth, not…” “They’re Grrrreat!”

Why do we know these slogans so well?

We are bombarded with marketing messages everyday. Over 5,000 per day.

Consumer Society (Market Economy)

Consumer Societies are driven to attain purchasing power to buy goods & services.

Marketing is a big deal in consumer societies.

Marketing Strategy To Satisfy Consumer Needs and Wants

Let Mikey try it!

Give Them What They Want The fundamentals of marketing

Marketing is… Satisfying customer needs & wants through: Designing Promoting Selling Distributing A Product or Service

Marketing Mix is a Strategy Target Market Price Product Place Promotion

Target Market A specific group of consumers at which a company aims its products and services

Price Value? Location? How much does customer care about price? Competition?

Product What to make? When to make it? Level of quality? How many? How to package and label?

Place Where sold? What kind of store? Distribution? Salespeople? Competition?

Promotion Where Promote? How Promote? Radio? TV? Billboards? Social media? When? Competition?

Product Price Promotion Place Sweet & crunchy Whole grain Healthy, delicious Excellent source of B-vitaminsBright packaging, different size boxes TV Commercials Coupons Sweepstakes Offers Recipes Nutritional Info Homemakers are cost conscious Looking for value Very competitive Convenience stores more expensive Retail stores Supermarkets Entire aisles Marketing battlefieldFriendly, helpful salespeople Marketing MixGraphic Organizer