3.01-C Technology in Product/Service Management. Intro Describe the use of technology in Product/Service Management.

Slides:



Advertisements
Similar presentations
Sales Process of your Organization
Advertisements

Chapter 1 Business Driven Technology
CIS 429 Fall 2007 Review for Comprehensive Final.
Product/Service Management
Sixth Edition 1 M a n a g e m e n t I n f o r m a t i o n S y s t e m s M a n a g I n g I n f o r m a t i o n T e c h n o l o g y i n t h e E – B u s i.
19-1 Chapter Questions What direct channels can companies use? How should companies do direct marketing? When is a sales force useful? How do companies.
Information Systems for Strategic Advantage ISYS 363.
REGISTER TASK: “If you could turn back time.. What would you have invented?” Discuss with your neighbour and be ready to share with the class.
ERP Enterprise Resource Planning. What is ERP? Software programs that help to manage company-wide business processes, using a common database and shared.
Module 1: Overview of Information System in Organizations Chapter 2: How Organizations use IS.
IA and B2C Interaction Presented by: Ran Xu. Contents What is B2C Where the interaction exists CRM Common Forms of Interaction References and Q&A.
Product/Service Management
Electronic Business Systems
Chapter 9 technology for marketing Section 9.1 Computer Applications
Eleventh Edition 1 Introduction to Information Systems Essentials for the Internetworked E-Business Enterprise Irwin/McGraw-Hill Copyright © 2002, The.
Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved. I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m.
MIS 301 Information Systems in Organizations
Electronic Business Systems
Applications of Multimedia
CrmPLUS. Why Use CRM Software? In today's competitive business landscape, small and medium-sized businesses need the most efficient and effective way.
INFORMATION X INFO102: Management Information Systems CRM and SCM.
3.01 Product/Service Management. Intro Who is responsible for the last product you bought? Did you know….. -It took over 3 years to develop Google’s search.
Business Information Tech Agriculture Economics Health Science Marketing.
Carl Holmes Christy Lee Vendor Information SAP is headquarters is in Walldorf, Germany. Largest computer software company in the world. 47,804 employees.
1.Understand the essential elements that comprise a customer relationship management program 2.Describe the relationship that exists between marketing.
1 An Introduction to Electronic Commerce Electronic commerce: conducting business activities (e.g., distribution, buying, selling, marketing, and servicing.
Welcome 05G11389 Management Information Systems Jonathan D. Wareham
MIS for MBA Meeting #1 May 23,  A system that inputs raw data, processes the data into information that is stored and is distributed to management.
3.01-C Technology in Product/Service Management
Technology in Product/Service Management
3.01-C Technology in Product/Service Management. Intro Describe the use of technology in Product/Service Management.
Portfolio. Your Company´s Strategy Your Client´s Experience.
What is the Wirelesscafé Solution? Restaurant application providing always on connection to your customer smart phone Mobile marketing engine for restaurants.
MARKETING 3.01 Product/Service Management. Intro Who is responsible for the last product you bought? Did you know….. -It took over 3 years to develop.
What is iLM? iLM is an Internet Lead Management product offered by izmoCRM to automotive dealerships Easy to use, sophisticated tool Allows dealer to.
Arnhem Business School E-Marketing Course Outline Period 1 1-1Course IntroductionProgram 12 weeks Definitions E-Business Introduction Assignment 1-2Basics.
CHAPTER 3 Information Technology and the Internet Andrew J. DuBrin Essentials of Management, 6/e South-Western College Publishing Copyright © 2003 Screen.
Review 2 Chapters 4, 5, 6. What is the Internet? Global network, a network of networks.
Group Assignment 1  About 2-3 students per group.  Your group assignment is to develop a change management plan for an organization implementing any.
3.01-A Product/Service Management. Intro Who is responsible for the last product you bought? Did you know….. -It took over 3 years to develop Google’s.
Information Systems in Organizations 4.2 Customer Relationship Management Systems.
Computer Applications Chapter 9 Technology Applications for Marketing Section 9.1 Computer Applications Section 9.2 Computer Technology and Marketing Section.
3.01 Acquire a foundational knowledge of product/service management to understand its nature and scope.
The Business Research Company Technology. Technology Industry Taxonomy TBRC Business Research. All Rights Reseserved 2 Technology Computer Hardware &
Marketing Principles CHAPTER 9 SECTION 1.  Virtually all businesses use computer applications.  Software is constantly being written, tested, and marketed.
Marketing Principles CHAPTER 9 SECTION2.  A common use of computers in retail is the point-of-sale (POS) system.  Managing the relationships the company.
Managing Marketing Information 4 Principles of Marketing.
MARKETING 3.01 Product/Service Management. Intro Who is responsible for the last product you bought? Did you know….. -It took over 3 years to develop.
Chapter 9 E-Commerce 1 ©2008 Thomson/South-Western.
3.01-B Product Life Cycles. Intro  What is a product that has been around for as long as you can remember?  How has it changed over the years?
USING INFORMATION SYSTEMS FOR BUSINESS INTEGRATION.
3.01-A Product/Service Management. The Product Development stage can take a long time and can be very expensive. Did you know….. -It took over 3 years.
ELECTRONIC COMMERCE E-COMMERCE ADVERTISING: Affiliate Programs (Slide 1 of 2)
BIS 219 Week 3 DQ 3 What are the differences between ERP and customer relationship management (CRM) software? In what ways do they complement each other?
BUSINESS INFORMATION SYSTEMS
Product/Service Management
Using ERP to Streamline and Enhance Your Organization
Introduction Of Digital Marketing
Information Systems in Organizations 4
3.01-C Technology in Product/Service Management
3.01-C Technology in Product/Service Management
Information Technology for Management
Using IT for Coordination and Control
سيستمهاي اطلاعات مديريت
Information Systems in Organizations 4
Information Systems in Organizations 4
3.01-C Technology in Product/Service Management
3.01-C Technology in Product/Service Management
3.01-C Technology in Product/Service Management
Information Systems in Organizations 4
Presentation transcript:

3.01-C Technology in Product/Service Management

Intro Describe the use of technology in Product/Service Management

Technology in Product/Service Management Applications of Technology in Marketing: 1. Point-of-Sale Systems 2. Interactive Touch Screen Computer 3. Interactive TV 4. Customer Relationship Management 5. Enterprise Resource Planning Systems 6. Internet

Technology in Product/Service Management Point of Sale – Scanners at cash registers, touch screens, hand-held devices at checkout – Example: Kiosks Interactive Touch Screen Computers Interactive TV – Where TV is like a computer- order movies, click on Ragu for recipes, order food

Technology in Product/Service Management CRM- Customer Relationship Management – A customer can track an order. The CRM or business can track customer satisfaction ERP- Enterprise Resource Planning – Software that allows all parts of the company’s management to be integrated Internet – Wi-Fi – Search Engines – – E-commerce

Technology in Product/Service Management Interactive TV helps marketers to develop a database of their uses This database analysis helps see the customer’s reaction to products They are testing Interactive TV for promotion

Technology in Product/Service Management Sources: – Marketing Essentials

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com. Inc. All rights reserved.