Copyright © 2013 Constant Contact, Inc. MASTODON FAIR Share Your Dream Awards

Contact Information Copyright © 2011 Constant Contact, Inc. 2 Sarah Coziahr VPO | RESPONSE! Targeted Marketing Upcoming Seminars Visit: Insight Provided by KnowHow linkedin.com/company/response-targeted-marketing

Project Submission Guidelines  Submissions are done via our website:  Submissions will be reviewed before they are made visible on the website 3 Copyright © 2013 Constant Contact, Inc.

How to Submit a Project Visit:  Fill in the form and all the required fields  Images should be resized to ensure they are successfully uploaded 4 Copyright © 2013 Constant Contact, Inc.

How to Submit a Project COPPA Policy Children's Online Privacy Protection Act of 1998 (COPPA)  All users under the age of 13 must seek permission from their parent or guardian in order to have their digital project published at MastodonFair.org. While we welcome participation from members under 13, we require that a parent or guardian give permission before we allow entry for the award competition. Any participant under 13 must include their Parent/Guardian's information below, and we will follow up by calling the Parent/Guardian to obtain permission to publish the participants entry online. 5 Copyright © 2013 Constant Contact, Inc.

How to Submit a Project Fill in the form in full  Title of your Project: Provide an overall title of the project, such as: “Are They The Same Color?” 6 Copyright © 2013 Constant Contact, Inc.

How to Submit a Project Fill in the form in full  Project Entry: Provide information about the purpose of the project and what was done, such as: “My experiment will test whether age helps in the differentiation of optical illusions. I believe I will fine age does not help. To test my hypothesis, I used three different colors of paper and three different colors of marker. I placed one dot of each color at the same location on each piece of paper. Then, I lined up the papers about an inch apart with a plain sheet of white paper under them.” 7 Copyright © 2013 Constant Contact, Inc.

How to Submit a Project Fill in the form in full  Upload Images: Upload photos of the completed project. More than one photo can be uploaded. 8 Copyright © 2013 Constant Contact, Inc.

How to Submit a Project Image requirements:  gif, jpg, or png, pre-edited and sized.  Make sure that the exhibit ID number are the first characters of the image name. Example: Exhibit ID is S The images would be named S009995_image1.png, etc.  Make sure images are edited to your liking prior to submission and plan for the background color of the submission to be white. No faces, names, or distinguishing items (school mascot, sports jersey, etc) in the images.  Files must be under 50MB in size.  Please use the image on the right on dream/ to compare the pixel size you want to the size of your submission area. dream/ 9 Copyright © 2013 Constant Contact, Inc.

How to Check Image Size 1. Right click on the file and go to “Properties” 2. Under the first tab, “General”, locate “Size” 3. If the file ends in KB the image does not require resizing 4. If the file size ends in MB, but is under 50 MB, then the image does not require resizing 5. If the file ends in MB, but is over 50 MB, then the image does require resizing 10 Copyright © 2013 Constant Contact, Inc.

How to Resize an Image 1. Open up “Microsoft Windows Paint” 2. Open the image file 3. Click on “Resize” in the toolbar 11 Copyright © 2013 Constant Contact, Inc.

How to Resize an Image 1. Select “Pixels” 2. Enter a number less than “640” into the Horizontal field 3. Click “Ok” 4. Click “Save” in the Windows Paint Toolbar 12 Copyright © 2013 Constant Contact, Inc.

How to Submit a Project Fill in the form in full  Special Instructions: Provide information there are any special instructions or comments about the format of the entry (i.e. how, or where, you would like the images or video placed in the project entry), such as: “Please center my first image about my first paragraph. I would like my second image to the left of my second paragraph, please.” 13 Copyright © 2013 Constant Contact, Inc.

How to Submit a Project Fill in the form in full  Including video If you would like to include a video please let Mastodon Fair know in the Special Instructions and you will be contacted with additional instructions. 14 Copyright © 2013 Constant Contact, Inc.

Example of a Project 15 Copyright © 2013 Constant Contact, Inc.

Example of a Project 16 Copyright © 2013 Constant Contact, Inc.

Example of a Project 17 Copyright © 2013 Constant Contact, Inc.

Example of a Project 18 Copyright © 2013 Constant Contact, Inc.

Awards Share Your Dream Award 2 awards - $250 each:  1 winner for Art Category  1 winner for Science Category Winners are chosen for their digital representation of their project such as using social media, although likes and shares via social media will not influence who is chosen for the winner. 19 Copyright © 2013 Constant Contact, Inc.

Social Media Marketing: How to use it creatively! Copyright © 2012 Constant Contact, Inc.

Social Media Marketing Is … Building your social network of fans, friends, and connections, using relevant and interesting content that is shared, allowing you to reach and engage more people. Copyright © 2012 Constant Contact, Inc.

Set Reasonable Goals and Expectations Copyright © 2012 Constant Contact, Inc. Social media success  Drive engagement (action)  Encourage likes  Encourage comments  Encourage shares  Reach new friends through online, word-of-mouth

Focus Your Presence Make your social media presence a reflection of your project! Put the social in social media! People are on social media to have fun! Share information about your project! Results, how you did it, your inspiration… Post consistently! Don’t just post once, post multiple times, regularly! Copyright © 2012 Constant Contact, Inc.

More than 800 million active users Facebook Statistics, 2011 More than 50% of Facebook users log on any given day Facebook Statistics, 2011 Copyright © 2012 Constant Contact, Inc.

160 million registered users 100 million active users Mashable.com, % of users follow companies, brands, and products Mediabistro.com, 2011 Engagement Through Sharing  Share links to interesting content & ask for feedback  Retweet content from people you are following Copyright © 2012 Constant Contact, Inc.

86% of B2B marketers use LinkedIn Chief Marketer. “Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social.” There are over 75,000 Nonprofit groups using LinkedIn Nonprofit LinkedIn Learning Center, 2011 ________________________________ Manage your professional contacts and relationships  Find individuals you know in a professional capacity  Join networks or groups by industry, geography, or work history  Participate in discussions Copyright © 2012 Constant Contact, Inc.

Other Social Media Networks  Pinterest  Flickr  Instagram Copyright © 2012 Constant Contact, Inc.

Social Media Best Practices Focus on the content: share knowledge so people care Trade useful information for attention  Will people talk about it when out with friends?  Will people look forward to your next communication?  Will they be inspired to share/tweet/comment on this information? Copyright © 2012 Constant Contact, Inc.

Do It Daily, But Don’t Overdo It  It is important to stay active! 15 minutes a day, 3 times per week!  One post per day is plenty! Don’t post over yourself and don’t overwhelm your friends.  Use all your social media avenues! Don’t overwhelm one network. Copyright © 2012 Constant Contact, Inc.

Monitor and Manage your Time Popular time management tools include:  Facebook Scheduling  TweetDeck  NutshellMail Copyright © 2012 Constant Contact, Inc.