Implementing Sustainablity for your meetings Brought to you by

Objective of the presentation  Share experiences of engaging a destination in producing a global event in a very sustainable fashion  How to stretch the value chain to build the brand and improve the ROI  Introductions  Presentations  Engaged discussions  Audience participation  Wrap up Today – what might happen

What will happen  We will finish on time – in 60 minutes from now, so without further ado….

Speaker  Jonathan Cohen International Sales & Marketing Manager, VisitDenmark

What was COP15? Conference Of the Parties UN conference on climate change 7 th – 18 th (19 th ) December 2009 in Bella Center, Copenhagen registered for the meeting Expectation of 8,000 – 15,000 delegates Actual attendance of 30,222 ( delegates and 8,000 technical staff) hotel room nights Organized by Danish Ministry of Foreign Affairs on behalf of the UNFCCC

Largest international political meeting ever outside New York 300 tons food: 185,889 organic meals 350,000 glasses of tap water 250,000 cups of Fair Trade coffee A total of 2,500 meetings held Estimated costs for Denmark of $250 million

122 Heads of State

6000 NGOs

4000 Press & Media

COP15 – How did we make it more than just a mega event? How did we capitalise on this opportunity?

Copenhagen Sustainable Meetings Protocol

A unique and innovative private-public partnership Copenhagen Sustainable Meetings Consortium

SHARE KNOWLEDGE AND LEARNING from the organisation of COP15 Mission

Vision ACCELERATE THE TRANSFORMATION OF THE MEETINGS INDUSTRY TOWARDS SUSTAINABILITY

What is the Protocol? A flexible umbrella framework that can be used to organise large complex meetings in a sustainable way. It integrates local and international sustainability initiatives, standards, systems and certifications programs

Simplifying the integration of standards

CSMP FRAMEWORK GRI APEX

CSMP FRAMEWORK GRI APEX

Leadership from the top “We have tried to make a new and different conference in Copenhagen. We have no bottled water, only pure, clean drinking water from the tap. Two thirds of all food here at the conference is organic. We have tried as hard as possible to limit the carbon footprint of the conference.” COP15 Opening Address by H.E. Lars Løkke Rasmussen Prime Minister of Denmark

Strategic Approach

COP15 was not the greenest conference ever – it was created to be as sustainable as possible under the given conditions of a large international political summit.’ Jan Christoph Napierski, Head of Section, COP15, Royal Danish Ministry of Foreign Affairs Priorities

COP15 Stakeholder Engagement Creation and management of multi-lateral teams FOREIGN AFFAIRS GREEN TEAM HOSTS TASKFORCE CLIENT TASKFORCE OUTREACH PROGRAMS

COP15 – Stretching the value chain and building a brand A large convention can do a lot more than just produce hotel room nights (even if this is still important) Mobilize and engage locals: build the brand from inside More effective and longer lasting than advertising Validate investment and political value

The “basic stuff”: Information, making your city accessible Development of on-line tools & guides Distribution of COP15 event calendar Information booth at conference venue Press & media service

More than 500 local climate initiatives engaging all aspects of the community

LOCAL Outreach programmes to engage the community and add Copenhagenism to Cop 15

Virtual Participation  Web: 1,650,000 visitors during the conference  Webcast: 200 sessions  COP15 Facebook: 42,000 fans  Twitter - 13,000 followers  YouTube million channel views

Leverage mega event to attract other events More than 100 related international meetings and events

Global outreach with a Copenhagen touch Times Square Massive brand coverage through media partnerships with low investment

Stretch Value Chain  Activities you can do in your proposals - Basic stuff - Propose outreach programs - Attract related meetings - Propose global outreach programs - Develop Media partnerships

Hotels From 12% to 53% in 18months ECO CERTIFIED HOTELS

1. PRIORITY: Free public transport Facilitate use and easy access 94% of delegates used public transport 2. VIP-transportation More than 200 low CO2 cars/vans/buses (hydrogen, biofuel, electric) Green Transportation

Food and Beverage  75 % organic food at Bella (65% contractual)  Almost eliminated bottled water  Climate Menus (No beef – More Veg – Local)

AudioVisuals $ SAVED

Communication  No gift policy  € saved  11 sponsored students

20% reduction in CO2 emissions at the Bella Center 22% reduction in local emissions 100% emissions offset Externally certified with BS8901 GOOD GOVERNANCE

Was it important? Source: Survey by Deloitte among 411 COP15 delegates

Was it successful? Source: Survey by Deloitte among 411 COP15 delegates

Event benchmarked against other event sustainability

Conclusion and Insights Agreenment Power of collaboration Use sustainability to build the brand Stretch the value chain

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