E-Commerce Sell Your Stuff Online

What We’ll Be Talking About One of the most important parts of your business is collecting the cash, and Infusionsoft makes it easy to sell your products or services online. In this class you’ll learn about: Ways to sell online Fulfillment processes Purchase actions Products / Subscriptions Merchant account / payment processing

Why Do We Need This Data?

Targeted Messages Based on purchase data: I want to see everyone in that has purchased a Samsung Television. Based on purchase data and psychographic data: I want to see everyone that has expressed an interest in Blu- Ray Players that has already purchased a TV. With Conditional Branching: Put them into the Playstation 3 sequence only if they’ve purchased a TV and a Blu-Ray Player.

I Can’t Sell That Online… It’s not always about “selling online”. It’s about recording the contact’s transactions. What you can sell: –Products –Services –Subscriptions –B2B –B2C *That means everything…

Let’s Create Some Products What do we want to sell? Which product can we upsell?

Let’s Create A Subscription How often are they billed? How much is it?

Processing Payments Merchant Account – allows you to take and process credit card payments over the internet. How it works: Which merchant accounts we work with:

Payment Plans Split the transaction amount into payments with or without interest Auto-bill the credit card Failed payment actions Can be created from any of the 5 ways to sell online

Taxes, Shipping and Fulfillment Taxes –Can collect city, state and country –A percentage of the taxable items Shipping –One place to manage shipping options –Multiple options can be chosen Fulfillment –Fulfillment Reports – sends an with an attached CSV file to the person in charge of fulfilling the orders

5 Ways To Sell Stuff Online Make it easy for people to give you money 1.Manual 2.Order Forms 3.Your Storefront + Infusionsoft Cart 4.Infusionsoft Storefront + Infusionsoft Cart 5.API

Manual One off / Customized pricing per order Low Volume Record check / cash payments Create invoices to send and wait for payment Can create payment plans

Order Form 1 Product 1 Subscription 1 Product + 1 Subscription Can customize look and feel (Templates) Can create payment plans Processes Credit Cards but not Paypal No discounting No “Add to Cart” / Changing Quantity

Storefront vs. Shopping Cart Storefront Like the grocery store Displays Products Shows categories Shows prices Shows product info Shopping Cart Like the shopping cart at the grocery store Facilitates the transaction Holds the products / subscriptions you are buying Processes the transaction

Your Storefront + Infusionsoft Shopping Cart Build your storefront on your site –Category pages –Product pages Use the “Add to Cart” links to link to the Infusionsoft shopping cart More flexibility over look and feel of product pages Better for SEO

Infusionsoft Storefront + Shopping Cart Have a link on your site to the storefront URL We handle the storefront and cart being displayed Customize the storefront and cart to match the look and feel of your site No need to create category / product pages Less flexible No real SEO benefits

API A way for other systems or custom processes to interact with Infusionsoft Requires customized script / programming to leverage Most flexible way to sell online – you can do anything you want Most expensive and time consuming* * Unless you are using a productized integration

Automation After Purchase Campaign Builder –Goals and sequences Purchase Actions –Multiple options for when automation takes place Failed Auto-charge –Used to manage failed payments on payment plans and subscriptions –Great for Customer Hub users The secret option…