CASE VERS 24/7 ‘Online Fresh Market for the Catering industry’ Peter Terwindt April 2013 CASE VERS 24/7 ‘Online Fresh Market for the Catering industry’

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Presentation transcript:

CASE VERS 24/7 ‘Online Fresh Market for the Catering industry’ Peter Terwindt April 2013 CASE VERS 24/7 ‘Online Fresh Market for the Catering industry’ Peter Terwindt April 2013

 Foodservice wholesale company  Restaurants, catering, healthcare  Passion for food & service  Focus on online Deli XL

Situation in the food sector Tough times for restaurants

Changing customers’ demands Requests for menus based on regional products in restaurants Increased demand for transparancy, the source of ingredients. Tell the story and background of a product to your customers

Question: Catering industry would like to offer regional products. But how?

Main issue: logistics

Traditional foodservice distribution model Source Supplier WholesalerCustomer  Purchase & Sale method  Contractual agreements  Large volumes  Nation wide product range

Radical change of business model Vers 24/7 model CustomerSource Online platform Logistics

An online market place where farmers and growers can sell their products directly to restaurants and catering in their own region and deliver them in one stop.

Vers 24/7 – the online fresh market

Example of an online market

✓ Tell the real story of a product ✓ Be proud of your region The power of regional products Many different specialists at one platform ✓ Freedom of choice in specialist and product ✓ Full transparancy ✓ Specialist is in the lead for price and product range ✓ Easy to compare prices Fair business ✓ Encourage customers to get in contact with farmers ✓ They are the real specialists Direct in contact with the source ✓ Food save delivery ✓ Convenient One stop delivery

Regional specific offer  Regional product range  Transport through existing Deli XL logistic network  No extra trucks needed  Shorten the # of food miles

Today, 75 farmers, growers, specialists, bakery and wine growers.

Example: sea vegetables from Elenbaas

Results and ambitions Available in the west of The Netherlands with 75 market places Exclusively B2B initiative for restaurants and catering industry Strong logistic network via Deli XL Promote the ‘local dish’ Roll out to the rest of the country this year Revenue strongly increasing

Peter Vers

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