June 2009 Memory Reed Harris County High School What is E-Commerce? MKT-EM-2

June 2009 Memory Reed Harris County High School What is E-Commerce? Electronic Commerce Business to Consumer (B2C) Business to Business (B2B) Consumer to Consumer (C2C) Doing business electronically - by internet, telephone, cell phone, etc.

June 2009 Memory Reed Harris County High School Business to Consumer E-Commerce Consumers purchasing products via the web. Go on a search engine (Google, Yahoo, etc.) Find what is wanted Put in credit card # Open package in a few days Online finance, tracking packages, etc.

June 2009 Memory Reed Harris County High School Business to Business E-Commerce Electronic Data Interchange (EDI) Computers exchanging business information between businesses that do business together Electronic Catalogs Electronic Payment Systems Intranets (closed networks between groups or in a company)

June 2009 Memory Reed Harris County High School Consumer to Consumer E-Commerce Consumers sell to other consumers via the internet Consumers sell via auction sites such as E-bay Consumers sell used products via E- commerce sites such as Amazon.com Consumers sell via “online classifieds” sites such as Craigslist.com

June 2009 Memory Reed Harris County High School Advantages & Disadvantages of E-commerce Advantages Larger customer base Cheaper, faster and more convenient messaging Real-time information Disadvantages Security - data could be intercepted by others Internet problems can keep your website from working properly

June 2009 Memory Reed Harris County High School How does it work? Consumer finds the merchant’s website. He/she finds something to buy Moves to the online transaction server At this point most information is encrypted Places order and moves through a private gateway to a Processing Network where the acquiring banks complete or deny the transaction This usually takes less than 10 seconds. Secure Socket Layer technology is safe

June 2009 Memory Reed Harris County High School Secure Socket Layer Technology Enables encryption of sensitive information during online transactions Contains unique, authenticated information about the certificate holder A Certificate Authority verifies the identity of the certificate owner when it is issued.

June 2009 Memory Reed Harris County High School When do you need SSL?SSL You have an online store or accept online orders and credit cards You offer a login or sign in on your site You process sensitive data such as address, birth date, license, or ID numbers You need to comply with privacy and security requirements You value privacy and expect others to trust you.

June 2009 Memory Reed Harris County High School How Encryption Works An SSL Certificate encrypts data during transmission (scrambles data) to cover the data so others can’t read it.SSL Certificate Each SSL Certificate has a public key and a private key Public is used to encrypt information Private is used to decipher it

June 2009 Memory Reed Harris County High School It’s All About Security! When a web browser points to a secure domain, the SSL handshake authenticates the server (web site) and the client (web browser) A unique session key is established and transmission can begin. True 128-bit SSL Certificates True 128-bit SSL Certificates enable every site visitor to experience the strongest SSL encryption available to them.

June 2009 Memory Reed Harris County High School SSL Authentication SSL Certificates are created for particular servers in specific domains for a verified business entity. When the SSL handshake occurs, the browser requires authentication information from the server. Clicking on the closed padlock or certain SSL trust marks, the web site visitor sees the authenticated organizations name. If information doesn’t match or the certificate is expired, the browser displays an error message or warning.

June 2009 Memory Reed Harris County High School Why Do I Care? Like a passport or driver’s license, an SSL Certificate is issued by a trusted source, known as a Certificate Authority (CA). Many CAs simply verify the domain name and issue the certificate. Some verify the existence of the business, the ownership of the domain name and the authority to apply for the certificate.

June 2009 Memory Reed Harris County High School E-commerce Benefits No barriers of time or distance. Direct cost-of-sale for an order taken from a web site is lower than through traditional means Practically eliminates processing errors and is faster and more convenient for customers Ideal for niche products Cheapest means of doing business Improves competitive position of businesses

June 2009 Memory Reed Harris County High School E-commerce Benefits (Cont.) Reduces buyers’ decision-making time. Better buyer decisions Less time is spent in resolving invoice and other discrepancies. Increased opportunities for buying alternative products Reduced delivery time, labor costs and costs of business

June 2009 Memory Reed Harris County High School Website Development Online storefront Smooth flow of text that leads the customer to the appropriate pages Enough pages to keep interest Keyword rich and key phrase rich Multi-browser capability All pages in site must be linked well and need text links rather than graphic links

June 2009 Memory Reed Harris County High School Website Development (Cont.) Include “Alt” attributes on images to boost rankings on search engines. Have effective images, images sell, some people have poor English literacy, some people are in a rush and don’t want to take time to read. Must have absolute security. Proper payment gateway must be in place.

June 2009 Memory Reed Harris County High School Website Development (cont.) Post photos of your products Publish monthly newsletter Sell online Have people you Obtain info. about your online visitors Rule of thumb: 80% education, 20% marketing Make it intuitive, simple to navigate

June 2009 Memory Reed Harris County High School Website Development (cont.) Give each page a short, unique, descriptive title Use bulleted lists to make it easy to catch the key points and benefits Submit your site to many (all) search engines Trade reciprocal links with other sites Swap or buy banner advertisements on other sites

June 2009 Memory Reed Harris County High School What is E-business? It is the powerful business environment that is created when you connect critical business systems directly to customers, employees, vendors, and business partners, using Intranets, Extranets, E- commerce technologies, collaborative applications, and the Web.

June 2009 Memory Reed Harris County High School E-Commerce vs. E-Business E-Commerce is buying and selling via electronic means. E-Business is much more, it involves all parts of the business. E-Marketing, Customer Service, customer education, Logistics

June 2009 Memory Reed Harris County High School Works Cited ault.asp usiness_solutions.asp#website information