Business Protection For Producer Use Only. Not for Public Distribution.

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Presentation transcript:

Business Protection For Producer Use Only. Not for Public Distribution.

Why talk to business owners about disability insurance? 27.5 million small businesses in the U.S.* * Office of Advocacy of the U.S. Small Business Administration (SBA) The Small Business Economy: A Report to the President Increase daytime activities Broaden prospecting opportunities Capitalize on cross-selling opportunities Set yourself apart by meeting different needs Owners are typically aware of risks: −Risk of their business closing or failing −Risk of not being there to run their business, if they die unexpectedly or suffer a disability −Risk of letting down the people who rely on them: family, employees, customers, partners

For Producer Use Only. Not for Public Distribution. Target businesses White collar, professionals Engineering and Technical Firms CPAs Law Firms Physicians and Dentists Commercial Real Estate Firms Mortgage Brokers Surveyor Firms

For Producer Use Only. Not for Public Distribution. Types of disability protection for business owners Employee Protection Salary Continuation Plan funded with DI Protect employees while keeping the business running without them. Personal Protection Individual disability income insurance Protecting what matters most. Individual disability income insurance policy for business owners, can help take care of the owners and their families Business Protection Business Overhead Expense & Buy-sell disability insurance Reimburse covered business expenses when a business owner becomes disabled. Protect all owners of a business if one becomes disabled and can’t work.

For Producer Use Only. Not for Public Distribution. Owner is heavily involved in running day-to-day operations Owner is responsible for paying all or a portion of ongoing business expenses Co-owner situation, especially if not a family- owned or close-knit business When to focus on business protection

For Producer Use Only. Not for Public Distribution. Keep the business running Ability to pay regular, ongoing expenses Avoid dipping into business reserves or personal savings Means to pay a disabled co-owner indefinitely Funds to buy out a disabled co-owner Concerns about a disability Help clients discuss their concerns Could you keep your business running day-to-day and in a position to succeed? Who would handle your ongoing expenses, such as rent, utilities or wages? Would you need to dip into your personal accounts or business reserves to pay your ongoing expenses? Do you have a succession plan in place? Would you have the funds needed to buy out a disabled co-owner? What if you are the one who is disabled?

For Producer Use Only. Not for Public Distribution. Solutions to protect the business For everyday expenses: Business Overhead Expense Disability Insurance Designed to reimburse an owner’s share of covered business overhead expenses while he or she is disabled. BOE policy premiums are generally tax-deductible as a business expense. For co-owners: Buy-Sell Agreement funded with Buy-Sell Insurance Helps protect a business if one of the owners becomes disabled. By funding the agreement with buy-sell disability insurance, the entire financial burden won’t fall on the owners or the business.

For Producer Use Only. Not for Public Distribution. Business Overhead Expense Strategy Purchase Business Overhead Expense Insurance to cover those expenses Help ensure that a small business doesn’t have to close down if an owner becomes disabled. Determine total funds needed for regular, coverable business overhead expenses. Examples of covered expenses −Rent −Utilities −Maintenance Services −Employee Wages −Depreciation −Property & Liability Insurance −Health Insurance −Taxes/Mortgage Interest on Owned Business Premises −Plus, the salary of a disabled owner’s replacement, if qualified

For Producer Use Only. Not for Public Distribution. Set up a Buy-Sell Agreement describing the procedure for the purchase of a disabled owner’s business interest Fund the agreement with Buy-Sell Disability Insurance Buy-Sell Insurance Strategy Everyone comes away protected: - disabled owner gets fair value for his/her ownership interest - remaining owners may be able to acquire the disabled owner’s ownership share with minimal business interruption Purchase Options Cross Purchase Each owner owns a policy on each of the other owners. Up to 5 owners, which equals 20 policies. Entity Purchase The Business owns a policy on each owner. Trustee Purchase A named Trustee owns a policy on each owner.

For Producer Use Only. Not for Public Distribution. How the Strategies Can Work Together Business Overhead Expense Insurance covers the disabled owner’s expenses Max benefit period allows coverage up to one year Coordinate the timing to avoid overlap or gap in coverage: BOE maximum benefit period matching Buy-Sell elimination period BOE coverage ends as the Buy-Sell policy’s one-year elimination period is met Buy-Sell insurance provides funds to buy out the disabled owner 12 months

For Producer Use Only. Not for Public Distribution. Let’s see the business protection story at work Meet Andrew, Laura and Brian Own a small accounting firm All three contribute to day-to-day operations and long-term success Business has become successful – now worth $1 million

For Producer Use Only. Not for Public Distribution. Concern #1 Continue to pay the business’ ongoing expenses with minimal business interruption in the event one of them became disabled. Business would suffer if any of them couldn’t work for a while Other owners would have to pick up slack financially and operationally for an indefinite period of time Andrew, Laura & Brian example

For Producer Use Only. Not for Public Distribution. Solution Business Overhead Expense Insurance Covers qualified monthly expenses Premiums can be included in monthly budget Usually tax-deductible May provide salary for a qualified replacement to perform the disabled owner’s duties Andrew, Laura & Brian example

For Producer Use Only. Not for Public Distribution. Strategy Assumptions: Total coverable monthly expenses: $20,000. Andrew: Male, age 40. Laura: Female, age 42. Brian: Male, age 38. Non-smokers, 6S occupational class. 90-day elimination period (length of time an individual must be disabled before benefits begin to accrue), 12-month maximum benefit period. Premiums have been rounded up to the nearest dollar. Cost to the Business: Expense Plus Premiums Monthly share of covered expenses MonthlyAnnual Andrew $9,000$63 $708 Laura$6,000 $70 $784 Brian$5,000 $35 $386 Total cost to the business$168 $1,878 Ask your client to consider How does budgeting less than $200 a month compare to possibly paying $5,000 or more unexpectedly and without knowing where the money would come from? Let’s look at their cost to prepare for an unexpected injury or illness by purchasing Business Overhead Expense insurance. Andrew, Laura & Brian example

For Producer Use Only. Not for Public Distribution. Concern #2 Buy out a disabled owner, if he/she couldn’t return to the business due to a disability Provide fair compensation for disabled owner Provide funds to help pay for the buy-out without dipping into business reserves or the remaining owners’ personal accounts Help ensure the remaining owners can purchase the disabled owner’s ownership interest so they could maintain ownership Andrew, Laura & Brian example

For Producer Use Only. Not for Public Distribution. Solution Buy-Sell Agreement funded with Buy-Sell Disability Insurance Agreement describes how the business would handle a buy-out, including the length of time before the buy-out would take place Insurance provides funds to facilitate the buy-out Gives the remaining owners control over how ownership is transferred Andrew, Laura & Brian example

For Producer Use Only. Not for Public Distribution. Strategy Ask your client to consider: How does budgeting less than $400 a month compare to the uncertainty of facing an expensive & unexpected buy-out? Let’s look at the cost to protect themselves with Buy-Sell Insurance. Cost to the Business: Buy-Sell Business Protector Premiums Ownership Percentage Maximum Buy-out MonthlyAnnual Andrew 40%$400,000$148$1,711 Laura 35%$350,000$163 $1,887 Brian 25%$250,000$85 $978 Total cost to the business$396$4,576 Assumptions: Andrew: Male, age 40. Laura: Female, age 42. Brian: Male, age 38. Non-smokers, 6S occupational class. 365-day elimination period (length of time an individual must be disabled before benefits begin to accrue), lump sum payment. Premiums have been rounded up to the nearest dollar. Andrew, Laura & Brian example

For Producer Use Only. Not for Public Distribution. Benefits to the client Business continuity Help business to stay afloat and demonstrate stability to customers Maintain reserves May help avoid the need to use personal income or business funds to pay expenses or buy out a co-owner Recovery Concentrate on getting better rather than running the business Plan in place Help avoid the uncertainty of how to handle a disability

For Producer Use Only. Not for Public Distribution. Benefits to you Stronger relationship Needs should be reassessed regularly as the business grows or changes Conversation starter Discussing individual disability income insurance can lead to conversations about Salary Continuation Plans or individual disability income insurance for the owners Future sales Business owners have multiple needs, so one sale can lead to multiple sales, plus referrals to employees or family members

For Producer Use Only. Not for Public Distribution. More tools to help you get comfortable with the story Producer Sales Starter One-page story overview + core stories selling system details Overview Presentation Online interactive walk-through

For Producer Use Only. Not for Public Distribution. Reach out to clients and prospects Tips on messaging & handling objections Ads in three sizes for local publications Grab attention through mail Postcard Letter Phone Script

For Producer Use Only. Not for Public Distribution. Meet with clients & prospects Client Brochure In-depth story with real life example Client Flyer Short intro to the story. Great as a hand-out or mailer.

For Producer Use Only. Not for Public Distribution. If this isn’t your client’s story Profiling Tool Handy guide to help you match your clients’ concerns with the right story for their needs. Client Checklist Short flyer to help your client speak about and identify their concerns.

For Producer Use Only. Not for Public Distribution. Want to learn more? Contact your DI Wholesaler or the Sales Desk for help finding, customizing or ordering materials. Or call the Disability Insurance Resource Line at

For Producer Use Only. Not for Public Distribution. Important information Disability insurance is issued by Metropolitan Life Insurance Company, New York, NY. September 2013 BDDI21871 L [1014][ © 2013 METLIFE, Inc. Peanuts © 2013 Peanuts Worldwide