Invasion of the Lesson Snatchers 2015 Summer NAMM

Menzie Pittman Owner, Contemporary Music Center Former NAMM Board Member Columnist, MMR Magazine NAMM U Speaker

Carol Cook Owner, The Music Room Palatine, Illinois NAMM U Speaker

Pete Gamber Columnist, Music Inc. Magazine NAMM U Speaker Private Music Teacher (80 private students week) Alta Loma Music (former owner)

Who Are the Lesson Snatchers? Skype? Mobile Teachers? Internet Lesson Companies? National Music Retailers? The New "Stand-Alone" Music Studio?

Here's what prompted this session In my area, there's a Guitar Teacher who was teaching in his house six years ago and now has a music studio with more than 500 Guitar, Drum, Piano and Voice Students. During the same time, the location I teach at in his area has dropped 300 students. Coincidence? He now has two locations — and is opening two more!

Traditional Music Lessons Aren’t Fun! Times have changed! Our teaching methods haven’t! What we teach hasn't changed! The Lesson Snatchers use this to get students!

Sports Get It! We Don't

How They're Going to Grab Your Market Teaching Method:  Quicker  More Fun  Better  Performance Based (like Sports!)

Lesson Checklist: Are your Music Lessons highly traditional (or stodgy)? How flexible are your lesson materials? Are they tailored to the student? What can you do to revamp them? Are your lessons tied to "jam sessions" or performance events? What do you do already? What could you improve? Do you offer Skype lessons? Any other Non-Traditional teaching? Do you offer lessons in recording or software (Pro Tools, Finale, etc.?)

Carol Cook – The Music Room We continued our already existing practice of creating customized skill-based goal plans for each and every student. These goals are created and ed to parents / adult students in six-month intervals.

Menzie Pittman – CMC Performance Events: CMC Rock Camp 4410

Have an Awesome Summer NAMM! Pete Gamber (909) text facebook.com/pete.gamber.3