David Dawson Head of Digital Futures MINERVA and MICHAEL: Where do we go to?

Where are we now?

MINERVA National Representatives Group link to national policy formation developing an Action Plan for Culture Ministers of Europe for launch under UK Presidency Technical Guidelines 10 Quality Principles

MICHAEL Multi-lingual Inventory for Cultural Heritage in Europe initially 3 countries national inventories harvested into a European portal open source software, open standards, open project

EU Context Lisbon Agenda –most dynamic economy Diversity –need to actively promote linguistic diversity iEurope 2010 –successor to eEurope Action Plan in early stages of development –role of Culture Ministers Action Plan

EU Programmes eContentPlus –coming soon … –facilitating access & re-use of existing content –enable creation of added-value services –Geographic Information, Education, Cultural & Scientific content thematic networks targetted programmes best practice public sector information, public domain issues

Current issues user-generated content –blogging –personal digital archives (Internet Archive / –pod-casting –user-rating (Amazon / A9 etc) open content / public domain –role of Creative Commons digital inclusion –cultural content as a driver for technology adoption

Q28/29Could I ask you to think about why you dont use the internet/world wide web? Dont know enough about it Just not interested in using it Dont understand the jargon/terminology etc. Computers too expensive /cant afford to buy one Dont have enough time Feel nervous/not confident about the technology Too old to learn new things Have concerns about security /confidentiality Base: All non-users (724); combined unprompted and prompted reasons given by 10+% of respondents Nothing on it that would appeal to me Reasons for not using the internet

Historical info 30% Family tree 24% Nature-related info 22% Info about education and learning 27% What are non-users interested in? Q36/37Which particular types of information, if any, would you be interested in finding out on the internet/ world wide web? Information about my local area 32% Health-related info 26% Geographical info 24%

Not important Important How reliable/trustworthy the content appears to be Quality of content How up to date the content appears How well the home page explains what the rest of the site contains The range of content on the site Base: All ever used (1,393) Q27Please can you tell me how important, if at all, each of the following is in affecting how you feel about a website? Provision of search facilities Reputation of the organisation Availability of material you can download Links to other sites Website content

Why does quality matter? A pupil searching for information about the Reformation may select information found on a website with a.org or.gov suffix because it is likely to be more reliable KS3 National Strategy: ICT across the curriculum: History Department for Education and Skills, 2004 what about –.ac.uk.museum.edu.it.de.pl??? people trust museums, libraries and archives how do we show people they can trust our sites?

Not very much / at allA great deal / fair amount A museum / library / archive BBC An organisation you have heard of A public service (e.g. NHS) A government department Base: All (1,674) Trust Q41To what extent, if at all, would you tend to trust the information provided by the following types of organisation? Your local council A utility company An internet only retail company A travel agency

What does this mean for us? how do we show we are to be trusted? how do users find what they are interested in? –themes –geographical location how do we support users at institutional, local, regional, national and European levels?

A diagram … presentation services middleware content shared services

What next? role of a Quality Mark for Cultural Web Sites –demonstrate commitment to Quality Principles –identify that is part of the European Cultural Information Environment

How? Quattro project –working with ICRA and other providers of trust marks –developing technical methods for disclosing trust/quality marks of various kinds (using RDF) –engaging with mobile phone companies and the search engines in order to test the possibility of such marks being used to prioritise content in search rankings

So … turn the Quality Principles into a Quality mark –self-assessment mechanism –link to MICHAEL? –is it pass / fail, bronze / silver / gold, 75% –trademark the mark –get larger well-known institutions using it to promote adoption –use DRM systems to track deployment – reverse-linking –role for user-rating? role of user-testing?

EU Cultural Network User rating: 80%