Spongecell ADS 1 Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson Operations Outline Building Display Ads that Drive Real World Traffic San Francisco 5 Lucerne St. #1 San Francisco, CA Phone: Fax: New York City 384 5th Ave 8th Floor New York, NY Phone: Fax:

Spongecell ADS 2 Introduction Bookmark this: Operational Process –Creative Guidelines –Standard Specs –Turnaround Time Reporting Capabilities –Ongoing Monitoring –Mid/Post Campaign

Spongecell ADS 3 Creative Guidelines We work with Static and Animated Banner Ads –Spongecell is a flash layer and can work on nearly any Network or Webpage –Static Files Supported: PNG, JPG, GIF –Animated Files Supported: SWF and FLA –Spongecell is equipped to resize preexisting creative to fit our menus –Please provide fonts and source files (FLA or PSD) if resizing is required Best Practices for Peak Ad Performance – Early Coordination : Work with Spongecell during creative planning in order to properly align creative elements with calls to action and features – Call to Action : Creative messaging that drives the consumer towards the Spongecell Interactive Feature. Ex. "Don't forget to download your free coupon" – Incentive Features : Include features with strong offers. Ads that include viral tools to share discounts, coupons, original content or other things of value perform much better than an ad that asks consumers to share a new brand message.

Spongecell ADS 4 Creative Guidelines Ad Sizes, Button Sizes and Requirements (Buttons are customizable and can include up to 20 Characters)

Spongecell ADS 5 Creative Guidelines Menus – Interactive Features – Functionality : Slide in after a given amount of time or frame number. – Color : should be defined as a hex value, include color for default and selected states Menus can have one-way gradients or a bevel. – Icons : Provide 16x16 icon, or specify no icon. If using taller menus, larger icons are supported. Format for delivering Assets –Please send all files over in a zip file that includes the client name and date in it's name. –If possible, include a PDF with screens storyboarded, including hex values for colors and font information –For all custom screens, include a layered photoshop file with images and text layed out as desired. –Include fonts if creative resizing or custom menus are desired.

Spongecell ADS 6 Sample Spec Sheet Bumble and Bumble 160 x 600

Spongecell ADS 7 Spongecell Speeds up the Production Process Process with Spongecell involved (Build times based on Level of effort).5HRNA.5 to 24HRS.5 HRSNA.5 to 6 HRSNA.5 HRS Elapsed Time.5HRNA1to 24.5HRS1.5 to 25HRS NA2 to 31 HRSNA2.5 to 31.5HRS Total 2.5 to 31.5HRS Kickoff Call Client Delivers Assets Initial Build Phase Initial Quality Assurance Client Approval Follow up Build if Necessary Final Client Approval Work to Traffic *Hours are defined as fulltime working hours. A minimum of a 24 hour period is required to turnaround campaigns due to overlapping engagements in the pipeline *Blue processes denote activities constrained by the client Client Activity The Process begins once a buy has been completed

Spongecell ADS 8 Defining the Build Timeframe TypePer ScreenDeliverablesImpressions Standard30 minsCopy and a couple of imagesA Little Customized2 hoursFull PSDs for each screenA Lot Standard ScreenCustom Screen

Spongecell ADS 9 Trafficking Spongecell VariablePurpose placementIdIdentifier available in Spongecell reporting to identify placements or sites. clickTagLink prepended to every click on creative trackingPixelPixel is fired on every ad load var spongecellParams = {"placementId": ”%p", "clickTag": "%c", "trackingPixel": "%t"} Traffic through any ad server (ie DART, Atlas) Spongecell ads run on any portal, network or website Sample Spongecell tags:

Spongecell ADS Post-Sales Spongecell will help post sales activity by… Giving Account Execs/Account Managers easy access to reporting/campaign pages Being present on any client/agency meetings to assist with any questions regarding reporting, terminology, or Spongecell best practices (if need be) Helping with post campaign analysis Provide performance learnings across the whole campaign Optimization suggestions for future campaigns

Spongecell ADS Our reporting is interactive, web- based, and can be easily shared and exported to Excel We record and visualize detailed statistics on every interaction in the advertisement We then use this information during campaigns to proactively make adjustments to ads that increase ROI Real Time Reporting, Analysis, and Follow Up

Spongecell ADS Contact Us Anytime Sam Wils AIM: samwils820 Marc Guldimann Skype: marcgul AIM: spongecellmg Ben Kartzman