Blaine MilletClay Loges Social Media… The “REVOLUTION” Impacting EVERY BUSINESS …whether you like it or not

Blaine Millet

Clay Loges

NEW e-Book just released Special Offer to “Nancy’s teams” FREE (limited time) Get yours today! Go to:

Goals of Business Social Media Increase SALES Increase MARKET SHARE Improve Customer and Employee LOYALTY

Social Media is “sweeping” over the Landscape - rapidly Interesting Compelling Passionate Authentic Real information Real-time Lively Viral

Not listening Self-promoting Not adding value Not being honest Hard selling Corporate speak Collect Followers 7 Deadly Sins of Social Media

Social Media and Word-of-Mouth Social Media Word-of-Mouth Group of “tools” for… Interacting with others via the Web Creating conversations/dialogs Building Relationships Sharing stories and perceptions Giving people a reason to talk WOM is simply “act of people talking” Leveraging experiences and testimonials Proactive and passionate

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.” “The internet (social media) lets you take really good care of 100 people instead of harassing 2000.” -- Seth Godin, Author and Marketing Guru

Only 14% of people “trust” advertisements 78% of people “trust” other’s recommendations about products and services

Corporate Messaging Viewpoints and conversations by employees to one another

The “Collision” Internally controlled Website Committee produced Presentation Screened content PR releases broadcasts Employee wants CEO Blog Author Authenticity Passionate stories Sincere Transparency Engagement with others

The “NEW” World of “PULL” Communications If they don’t find you interesting, helpful or compelling ……..then they won’t tell anyone – no WOM If their friends and peers aren’t suggesting it ……..then you lose If they find it, and it’s not fresh, personally relevant, and offering value ……..then you lose their attention

Traditional Relationship Equity Satisfied Prospect New Customer Established Customer Increase Market Share Campaigns, Prospecting, Subscriptions, Lists, etc. Build Relationships 6 – 12 months Direct Mail, Newsletters, Promotions, Ad’s, Others Cost per touch Very high

Social Media Relationship Equity Active Advocate Fwd/share Read Once Audience Read Regularly Advocates Increase Audiences Followers, Viral networks, Referrals, Comments, Dialog, etc. Increased Number of Touch Points 1 – 3 months blogs, Rich Media, S-Networking, Twitter, etc. Cost per touch Very low Followers RSS or Subscribe

Adapt to Survive… Old school doesn’t welcome new school It’s on you -- Can’t turn to IT (control) It’s on you -- Can’t turn to marketing (traditional media bound) It’s on you - a committee delays and neutralizes Learn so you can Strategically Lead You must be the OWNER – it is not a foot soldier battle

Faster, Cheaper, and Deeper Traditional media isn’t getting it done Strategy Rules above the noise Faster, Cheaper, Deeper – new mantra It’s about the message – not the tool First mover advantage – right now No plan – no Brand “Social media speak” – the new language

CONSULTING  SPEAKING “TASTE and TWEET”  WORKSHOPS “LEADING the LEADERS”

Before using Social Media, know… WHY you are doing it WHAT you are doing – GET A PLAN!!

NEW e-Book just released Special Offer to “Nancy’s teams” FREE (limited time) Get yours today! Go to: