Photography & Illustration Use in Graphic Design Seçil Toros.

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Presentation transcript:

Photography & Illustration Use in Graphic Design Seçil Toros

Photography and Illustrations Photography – Why do we use photographs? – Types of Photography Candid Staged Illustrations – Why do we use illustrations? – Types of illustrations Editorial Advertising

PHOTOGRAPHY Photography is a real profession Strong expressive tools They are mostly proving a point. Screen shot of a period of time. Documet of reality and evidence

PHOTOGRAPHY

Since computer and digital techniques developed and become common, the believe in photographic reality lost its power

Photography: Reality

Photo=Context

Photo=Context and gives power

PHOTOGRAPHY Candid (photojournalism) No studio No models People are real Places are real Scenee are natural (real life) Staged Shot in a studio / a stage place Models are used Fake objects /make up objects Lights and effects Composed before

PHOTOGRAPHY CandidStaged

ILLUSTRATIONS An illustration is a visualization or a depiction made by an artist, such as a drawing, sketch, painting, photograph, or other kind of image of things seen, remembered or imagined, using a graphical representation. Human produced drawings (hand made or computer generated) Are not art objects Make visual statements Tools for communication Created for commercial purposes

ILLUSTRATIONS Illustrations are the most artistic forms of graphic design

ILLUSTRATIONS Why do we use illustrations?

Illustrations can show something that can not be photographed

…that are too small … that are too big Illustrations can show something that can not be photographed

…that are impossible to be photographed Illustrations can show something that can not be photographed

… that do not exist Illustrations can show something that can not be photographed

… that do not exist (fantasy) … that do not exist anymore Illustrations can show something that can not be photographed

… process.. time line (story) Illustrations can show something that can not be photographed

Illustrations are considered to have highly emotional and humanistic quality

ILLUSTARTIONS Editorial Explains the text Explanatory communication More technique drawings Process and details Advertising Aim is to sell Persuasive communication Emotional drawings Fashion, book covers, packaging, posters, magazine cover or ads, greeting cards etc.

Is this a photograph or an illustration?

There is no untouched photography anymore

How to decide what to use

References Arntson, Amy E. (2012). Graphic Design Basics. Wadsworth, Cengage Learning, Boston.