How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30.

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Presentation transcript:

How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30

Video online is different to broadcast television IABNZ 4th Wave of Video March 30

Different places Different content Different discovery Different distribution Different experience Viral, social, embedded IABNZ 4th Wave of Video March 30

Some NZ metrics: 86% watch TV at home 63% watch online video 35% watch at work 13% want online TV 3% watch on video on their mobile Source: Draft FCB NZ IABNZ 4th Wave of Video March 30

NZers spend approx. 5 mins watching each video We watch online video for 30 mins a day About 3.5 hrs/week Source: comScore IABNZ 4th Wave of Video March 30

Ad spend is different too… but it’s growing IABNZ 4th Wave of Video March 30

How we compare IABNZ 4th Wave of Video March 30

What, why & how IABNZ 4th Wave of Video March 30

>> View (requires internet connection)

Online Video: At work Timely Useful Engaged Branded Shared IABNZ 4th Wave of Video March 30