November 13 th Truth in Advertising. 1. This company uses shocking visuals to promote discussion about aids, race relations, gender identification etc…

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Presentation transcript:

November 13 th Truth in Advertising

1. This company uses shocking visuals to promote discussion about aids, race relations, gender identification etc… 1.Benetton 2.Nike 3.Pepsi 4.MADD 0%

2. The Viral ad we saw about a Ravenstoke Alaska (Population 3000 but only 300 women) was an ad for ________? 1.Gatorade Sports Drink 2.Hockey night in Canada 3.The New Mustang 4.Axe body spray 0%

3. Traditional TV spots are probably best at using a Rational appeal 1.TRUE 2.FALSE 0%

4. Which of the following elements of the communications mix is likely to have the shortest feedback loop? 1.Advertising 2.Sales Promotion 3.Personal Selling 4.Public Relations 0%

5. Which of the following is TRUE about Thursday? 1.There is No Class 2.Do we need other choices? 3.Probably not 4.Yet here is one more 0%